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Ford Earns Most J.D. Power APEAL Awards, Sweeping Pickup Segments; Lincoln Navigator Earns Top Large Premium SUV
- Ford brand wins four best-in-segment J.D. Power 2019 U.S. Automotive Performance, Execution and Layout Study (APEAL) Awards – more than any other brand
- Built Ford Tough pickup trucks sweep midsize, large light-duty and heavy-duty segments, while Expedition wins Large SUV
- Lincoln Navigator tops Large Premium SUV segment for second consecutive year
DEARBORN, Mich, July 24, 2019 – Ford Motor Company has earned five awards in the 2019 J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) Study – the most awards of any company or brand.
Ford trucks swept all three pickup segments, with wins for the all-new Ford Ranger in midsize, F-150 for the third consecutive year in large light-duty and Super Duty in large heavy-duty.
Among large SUVs, Ford Expedition took top honors for the second straight year.
Among luxury vehicles, Lincoln Navigator earns its second consecutive win in the Large Premium SUV segment and continues to be a top three model in the industry. In 2018, Lincoln Navigator posted the highest APEAL score of any model in this generation of the study.
“Ford’s truck dominance now extends from Ranger to F-Series, thanks to our deep customer insights and constantly listening to deliver the smart and insightful features they want and appreciate,” said Hau Thai-Tang, Ford chief product development & purchasing officer, “Our additional results with Ford Expedition and Lincoln Navigator reaffirm we’re making the right choices with more to come.”
With four segment awards and a total score of 828 out of 1000, Ford brand vehicles improved by four points over last year, averaging 10 points higher than the average among non-premium brands.
Now in its 24th year, J. D. Power’s APEAL study measures owners’ emotional attachment and level of excitement across 77 attributes, ranging from the power they feel when they step on the gas to the sense of comfort and luxury they feel when climbing into the driver’s seat.
For more information about J.D. Power’s APEAL survey for 2019, please click here.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 174,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.
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