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‘Dangerous in the Snow’ and ‘No Fun’; Ford Commits to Education as Survey Reveals Myths Around Electric Vehicles
DEARBORN, Mich., Sept. 5, 2019 – A survey of American drivers and those around the world has revealed the majority expect electric vehicles to replace gasoline-engine cars in the near future, yet misconceptions may stop them switching from pump to plug any time soon.
Just 19 percent of Americans would trust an all-electric vehicle in bad weather and only 28 percent would pick one over a gasoline-engine car if they needed to get somewhere in an emergency. Additionally, only 18 percent think an electric car can be faster than a gas-powered car, while just 13 percent would choose an electric vehicle over a traditional one if they needed to tow something.
These were just some of the results that Ford uncovered when it commissioned the survey to better understand attitudes and misconceptions around electric vehicles ahead of launching its first fully electric model – a Mustang-inspired SUV.
Following the survey’s findings, Ford is releasing two new myth-busting videos in a series aimed at educating customers as they prepare for life away from the fuel pumps. Read a Medium blog from Ted Cannis, Ford’s global director of electrification, to learn how Ford is addressing some of these commonly held misconceptions.
To learn more about electric vehicles, visit Ford’s new Electric Learning Zone.
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The survey was conducted by global research and analytics consultancy, PSB in June 2019 covering 3,000 people across Europe, USA and China between June 6 and June 14.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 174,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.
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