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Ford Bronco Store on Helps Off-Roaders Gear Up for Arrival of New Bronco with Apparel, Toys and Accessories

  • Ford Bronco store on features a range of merchandise including gifts, novelties, apparel, toys and collectibles that celebrate Ford Bronco heritage while anticipating the upcoming arrival of the new off-roader 
  • Store includes a selection of authentic Dennis Carpenter restoration parts for first-gen Bronco vehicles, as well as countless accessories such as t-shirts, ball caps, smartphone cases, truck flags and much more
  • Available merchandise will celebrate one-of-a-kind Bronco-R race prototype revealed last month

DEARBORN, Michigan, Dec. 2, 2019 – The all-new Ford Bronco isn’t slated to make its world premiere until next spring, but Bronco lovers don’t have to wait until then to find merchandise to celebrate the legendary off-road SUV.

In time for Cyber Monday and the heart of the holiday shopping season, the Ford Bronco store on is live with an assortment of Bronco-themed items ranging from apparel and novelties to toys, collectibles and some unique vintage Bronco parts.

“The Bronco fan base is such a loyal one, and they love their Bronco gear,” said Casie Ocan͂a, Ford global brand licensing manager, brand & integrated marketing. “It’s great to be able to corral this merchandise and make it available and easy to buy at one site.” 

Last month, Ford fueled fan excitement for the upcoming Bronco when it revealed the Bronco R race prototype, a one-of-a-kind off-road racing machine built to test the future production vehicle’s chassis and suspension on the grueling desert course at the 2019 SCORE-International Baja 1000 in Mexico.

Bronco toys at the online store include scale model trucks of various early-gen Broncos. The apparel section features a variety of graphic t-shirts and baseball caps, as well as pet bandanas for Bronco-loving furry friends. From refrigerator magnets and key chains to smartphone cases and leather luggage tags, the gifts and novelties selection includes an assortment of perfect gifts for the holidays.

Vehicle accessories at the site include authentic Dennis Carpenter Ford restoration parts for first-gen Broncos, as well as vintage truck flags and license plate holders.

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers.  Ford designs, manufactures, markets and services a full line of connected, increasingly electrified passenger and commercial vehicles:  Ford trucks, utility vehicles, vans and cars, and Lincoln luxury vehicles.  The company is pursuing leadership positions in electrification, connected vehicle services and mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company.  Ford employs about 186,000 people worldwide.  More information about the company, its products and Ford Motor Credit Company is available at

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