Ford Media Center

Ford to Discuss Return of Legendary Bronco with BofA Securities

DEARBORN, Mich., July 13, 2020 – Ford Motor Co. will discuss with BofA Securities the return of its famed Bronco brand and the launch of an all-new family of rugged, off-road Bronco vehicles on Friday, July 17.

The call, hosted by BofA’s John Murphy, will feature:

  • Jim Baumbick, vice president of Enterprise Product Line Management
  • Mark Grueber, U.S. Consumer Marketing Manager, and
  • Lynn Antipas Tyson, executive director of Investor Relations

The Ford team will provide details about the all-new Bronco family of vehicles, the only domestic brand of SUVs with 4x4 drivetrains as a standard feature. Ford has developed the new series of off-road vehicles to meet and anticipate needs of and create new experiences for the large group of customers who want rugged utilities, a part of the market where Ford does not currently have a presence.

The new models will contribute to further realization of Ford’s multi-year strategy to accelerate the frequency with which its products are refreshed. 

Ford will reveal its all-new Bronco models on Monday, July 13, at 8:00 p.m. EDT across Disney-network channels National Geographic, ESPN and ABC as the Bronco reservation system opens. Participants can also watch a video of 2021 Bronco Family World Premiere available on shareholder.ford.com on July 13, at 8:00 p.m. EDT.

Callers can listen to the July 17 BofA Securities session “live” at noon EDT by dialing +1 (323) 794-2442 or +1 (800) 289-0462 and entering passcode 443526 when instructed.  A webcast of the discussion will also available at shareholder.ford.com.

 

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty.  Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services.  The company does that through three customer-centered business segments:  Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs.  Additionally, Ford provides financial services through Ford Motor Credit Company.  Ford employs about 177,000 people worldwide.  More information about the company and its products and services is available at corporate.ford.com.

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