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New Bronco OG Concept Underscores Ford’s Off-road Brand Accessories Game to Help Customers Get Off-the-Grid

TOWNSEND, Tenn., Oct. 7, 2020 – In honor of the largest North American gathering of classic Ford Broncos, the Bronco brand, Ford’s new outdoor brand, debuted an all-new, one-of-a-kind four-door Bronco OG Concept to kick off this year’s Bronco Super Celebration East in Townsend, Tennessee. Based on the all-new Bronco four-door model, the concept will be on display at the annual off-road event alongside the all-new Bronco two-door and Bronco Sport 4x4 models to give fans a chance to see them in-person for the first time. 

With personalization and factory-backed accessories essential to the Bronco brand and it’s only-4x4 family of off-road SUVs, the Bronco OG Concept showcases how the all-new Bronco two-door, four-door and Sport models are designed to redefine the next generation of off-road vehicles.

Based on an Area 51 painted 2021 Bronco four-door SUV Badlands™ series with Sasquatch™ package for maximum off-road capability, the concept is fully equipped inside and out to take Built Wild™ off-road, off-the-grid (OG), overlanding adventurers even further. It features the High-Performance Off-Road Stability Suspension (H.O.S.S.) and race-proven 2.7-liter EcoBoost engine and class-exclusive 10-speed automatic transmission, with 17-inch Fifteen52 Turbomatic HD wheels in asphalt black wheels and 35-inch BF Goodrich LT315/70R17 Mud-Terrain KM3 added for better off-road traction.

Up front, the Bronco OG Concept features a Ford Performance by WARN® winch mounted to a Ford Accessories steel modular front bumpers to help adventurers negotiate tough, rocky terrain. A Ford Accessories steel rear bumper was added for durability and roof-top access.

On top, a Heavy Duty (HD) two-person tent from Yakima™ and a factory roof rack are mounted to the Bronco roof rails with a 1x40 RIGID™ with a front rack-mounted light bar and six additional RIGID POD lights in a 360 configuration for improved lighting all around the vehicle. Doubling as a spotter flag, a tall CB antenna is mounted to the rear bumper.

In the rear cargo area, a complete food storage and eating area has been installed in the rear cargo area. A water tank, ARB refrigerator, cooking kit and stove have been mounted to an interior cargo management system. The refrigerator has a slide-out tray for easy access and a tailgate table and chairs complete a dining area.

To learn more about Bronco and Bronco Sport, go to Ford.com/Bronco.

Ford’s original announcement of its one-of-a-kind Bronco® concept vehicle equipped with an exciting accessories package meant for those  off-the-grid, overlanding Built Wild™ adventurers contained an error. Ford called the vehicle a Ford Bronco Overland Concept and has corrected the statement to include the appropriate name Ford Bronco OG Concept.

 

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers.  Ford designs, manufactures, markets and services a full line of connected, increasingly electrified passenger and commercial vehicles:  Ford trucks, utility vehicles, vans and cars, and Lincoln luxury vehicles.  The company is pursuing leadership positions in electrification, connected vehicle services and mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company.  Ford employs about 182,000 people worldwide.  More information about the company, its products and Ford Motor Credit Company is available at corporate.ford.com.

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