Ford Media Center

Ford Launches Safety Insights to Help Cities Reduce Car Crashes

At Ford, we are committed to working with cities to help make our streets safe. That’s why we are officially launching an innovative new tool to aid cities– one that uses connected vehicle data and artificial intelligence to help them build smart, safe transportation systems.

Safety Insights is a newly available web-based software tool for transportation planners and engineers from Ford that provides a detailed overview of road safety in cities. Using Safety Insights — which synchronizes crash data from multiple sources and combines it with Ford’s own connected vehicle data — city planners can identify streets and intersections that could be improved to increase safety. 

Ford recently teamed up with Freethink to highlight the potential of Safety Insights and showcase how it works. Freethink is a platform dedicated to covering the biggest ideas and most groundbreaking technology, so the development of Safety Insights marked a great opportunity to show how Ford is ushering in the future of mobility.

Click here to watch the video and learn more about Safety Insights. And click here to read more at our Medium blog.

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers.  Ford designs, manufactures, markets and services a full line of connected, increasingly electrified passenger and commercial vehicles:  Ford trucks, utility vehicles, vans and cars, and Lincoln luxury vehicles.  The company is pursuing leadership positions in electrification, connected vehicle services and mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company.  Ford employs about 186,000 people worldwide.  More information about the company, its products and Ford Motor Credit Company is available at

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