How Safety Insights Can Help Cities Like Windsor Improve Their Streets

By Callahan Coplai, Safety Insights Lead, Ford Motor Company

The Ford connection to the City of Windsor stretches back more than a century, ever since Henry Ford opened his first Canadian operation in 1904 and started production of the Model C. That cross-border collaboration has never ceased – and now we’re taking that relationship to the next level in an attempt to help reduce car crashes and improve the safety of city streets.

Last October, we officially launched the Safety Insights platform, an innovative software tool that can help governments with their mission to build smarter, safe transportation systems. Now, we’re proud to announce that Windsor has become our first Canadian customer.

What is Safety Insights? Safety Insights is an award-winning, web-based tool that provides transportation engineers and planners with a comprehensive view of traffic safety in their communities, equipped with features that help them plan in a more proactive way to help save time, money, and most importantly, lives. Safety Insights identifies hotspots where crashes occur often to help cities determine how to make those areas safe.

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About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 177,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.

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