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Ford Media Center
DEARBORN, Mich., Sept. 9, 2021 – In the early days of the pandemic, some Ford dealerships started offering a Pickup & Delivery service to allow customers across the U.S. to get their vehicles serviced while staying safe in the comfort of their home. People loved the experience, while dealerships saw a rise in customer satisfaction scores as a result.
On Monday, Ford is expanding this popular service by making it available to all of its 8.5 million FordPass™ Rewards members nationwide. The company is also strengthening its FordPass Rewards program by adding tiers – Blue, Silver and Bronze levels – to reward and recognize its most loyal customers. Members in the top two tiers, Blue and Silver, will be eligible for annual complimentary Pickup & Delivery services*.
“With remote services proving critical during the pandemic, we’re now making it widely accessible to Ford owners,” said Elena Ford, the company’s chief customer experience officer. “It’s our job to look after our customers, and being flexible, respecting their time and giving them peace of mind through services like Pickup & Delivery is one way we can do that. Coupled with tiers, which provides yet another way to engage with the FordPass Rewards program, we are helping to ensure the value of owning a Ford vehicle gets better over time.”
Comfort and convenience first
Since March 2020, Ford has delivered around 100,000 Pickup & Delivery services in the U.S. The process is simple – customers call their local dealer to schedule an appointment and request an at-home or at-work pickup. On the day of service, customers receive updates via phone, text or e-mail to keep them informed of their vehicle’s progress, and it’s delivered back the same day, or as soon as the service is complete.
Expanding Pickup & Delivery is part of the company’s aspiration to be the industry leader in remote services by the end of 2021. With more than 3,100 dealers in the U.S., Ford is the only full line auto brand to offer Pickup & Delivery at scale to millions of customers.
Manley’s Belvidere Ford Lincoln dealership in Illinois has been running a Pickup & Delivery service since the start of the pandemic and has seen a high take-rate. “It’s a big deal for our customers because we take care of everything for them, without taking time out of their busy schedules,” said Mark Lankford, service director for the dealership. “Pickup & Delivery helps us retain our customer base and grow trust and loyalty in our brand. It’s an investment for us, but it will be well worth it over the long-term.”
Introducing FordPass Rewards tiers
While FordPass Rewards is one of the most comprehensive loyalty programs in the auto industry in North America, the addition of the three new tiers gives members access to even more exclusive benefits and offers.
Customers move up through the tiers by achieving milestones*** – done by buying or leasing a new Ford vehicle, which is 50 milestones, purchasing a Ford Blue Advantage used vehicle, 25 milestones, retail service activity at the dealer, 25 milestones, and being an active FordPass Rewards Visa cardholder, to name a few.
FordPass Rewards members who have earned 200 milestones or more since January 2021 will be put in the Blue tier and those with 120 milestones or more will be Silver. All other members will be automatically moved into Bronze. Milestones have no redemption value, they are accumulated to achieve status only, while points*** accrued by members can be easily redeemed and used for future service visits, dealership purchases such as accessories, or as a down payment on a member’s next Ford vehicle.
The higher the tier, the better the rewards and points-earning potential:
“FordPass Rewards is a unique relationship-building tool for both our customers and our dealers, as it offers flexibility and drives ongoing business to our stores,” said Elena Ford. “Tiers is not only a foundational way to increase engagement with our customers throughout the ownership period of their vehicle, but also a platform to launch new services such as Pickup & Delivery – bringing great experiences to our most loyal customers.”
The FordPass Rewards section of FordPass, one of the app’s most frequently used features, goes hand-in-hand with the loyalty program, allowing customers to easily check their tier status and points balance and access their benefits. The app gives customers access to remote command and control features, information on Ford Credit and recalls, Vehicle Health Alerts** and emergency services – all at no cost.
“The FordPass app is an integrated tool that allows you to tap into the full benefits of being a Ford customer,” said Elena Ford. “From FordPass Rewards to vehicle features, it delivers the always-on experience we want to bring to our customers.”
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* Pickup & Delivery service may be limited based on distance from the dealership. Does not include parts or repair charges. A nonoperational vehicle is not eligible and will require a roadside event. Same-day appointments not available for this offer. Offer is nontransferable. Visit FordPassRewards.com for important program details and terms and conditions.
** Vehicle Health Alerts require SYNC 3 version 2.0 or higher and a data connection via a mobile device or FordPass™ Connect. See SYNC interface, a dealer or a Ford guide for more information. Aftermarket on-board diagnostic devices may interfere with various vehicle systems, including Vehicle Health Report and 911 Assist®. To avoid interference, remove the device or contact the device maker for more information on compatibility.
*** Points and milestones are not redeemable for cash or check. Must be enrolled in FordPass Rewards.
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, as well as connected services. Additionally, Ford is establishing leadership positions in mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company. Ford employs about 182,000 people worldwide. More information about the company, its products and Ford Credit is available at corporate.ford.com.