Ford Media Center

New 2023 Ford F-150 Rattler Offers Customers Distinctive Styling, Rugged Off-Road Capability

2023 Ford F-150 Rattler
  • Expressive style inside and out plus exceptional off-road prowess in the new Rattler package introduces adventure-seeking customers to a unique blend of capability and value in the F-150 lineup
  • New package for 2023 F-150 is based off the XL series, with FX4 content featuring skid plates, hill descent control, specially tuned off-road shock absorbers, plus electronic rear-locking differential for enhanced traction and greater confidence over tough terrain; rugged all-terrain tires ensure versatility and capability.
  • Bold exterior features painted 18-inch aluminum wheels, F-150 Rattler badging on fender vents, rattlesnake-inspired graphics and a dual exhaust system, while unique interior accents make for distinctive style

DEARBORN, Mich., March 29, 2022 – Today Ford introduces the F-150 Rattler, a distinctive, rugged, entry-level addition to its 2023 F-150 lineup for adventure-seeking customers looking for a stylish truck with standard four-wheel drive for exceptional off-road capability.

“Our new F-150 Rattler offers aspiring adventurers an off-road option with expressive looks and capability in one package,” said Todd Eckert, Ford truck group marketing manager. “This truck builds off the F-150 off-road legacy while allowing us to introduce new customers to the right blend of styling and value in the F-150 lineup.”

The F-150 Rattler package is built off the XL series, with FX4 content featuring skid plates to help ensure Built Ford Tough protection for a confident off-road experience, electronic rear-locking differential for enhanced traction, hill descent control for precision throttle and braking on steep descents, and specially tuned off-road shock absorbers for increased stability over tough terrain. In addition, F-150 Rattler features rugged all-terrain tires for versatility and capability.

Distinctive looks reflect the capabilities of the F-150 Rattler package, with a dual exhaust system that combines aggressive styling with a bold sound, plus painted 18-inch aluminum wheels that add to the truck’s solid, sporty stance. F-150 Rattler badging on the fender vents and rattlesnake-inspired graphics amplify its unmistakable appearance.

Onyx seats featuring burnished bronze accents and impeccable stitching match the trim on the instrument panel to create a unique interior in keeping with the desert-inspired theme of the new F-150 Rattler. Exterior colors include Oxford White, Avalanche, Iconic Silver, Carbonized Gray, Antimatter Blue, Stone Gray, Agate Black and Rapid Red TriCoat*.

The 2023 F-150 Rattler goes on sale this fall. 

 

*Extra-cost paint

 

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, as well as connected services. Additionally, Ford is establishing leadership positions in mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company. Ford employs about 182,000 people worldwide. More information about the company, its products and Ford Credit is available at corporate.ford.com.

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