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Ford Media Center
DEARBORN, Mich., April 20, 2023 – Today, Ford announced that F-150® Lightning® is going global for the first time with entry into Norway, the world’s most advanced electric vehicle market. Following impassioned consumer demand, Norwegian customers can apply to purchase a limited number of special F-150 Lightning Lariat Launch Edition vehicle.
“In my 25 years at Ford, I’ve never seen anything like the passion and demand I’m seeing from drivers right now to get behind the wheel of our F-150 Lightning. I’ve had customers literally banging on my door and pleading for us to bring the electric pickup to Norway,” said Per Gunnar Berg, managing director, Ford Norway. “F-150 Lightning is the perfect match for many customers in Norway – uniquely capable of quenching our thirst for adventure while embracing our passion for protecting the environment.”
Introducing the multi-award-winning F-150 Lightning pickup to Europe in the world’s most advanced electric vehicle market where 80% of new car sales are electric – is the latest step in the company’s electrification strategy. Last year, the company announced that it is targeting zero emissions for all vehicle sales in Europe and carbon neutrality across its European footprint of facilities, logistics and suppliers by 2035.
Ford is committed to leading the electric vehicle revolution, investing more than $50 billion globally through 2026 to electric vehicles and targeting a production run rate of 2 million electric vehicles globally by the end of that year. The company expects EVs to be half of its global vehicle sales volume by 2030 and is on track to achieve carbon neutrality no later than 2050.
Earlier this year, Ford announced that it will again nearly double production capacity of F-150 Lightning to 150,000 vehicles per year at the Rouge Electric Vehicle Center in Dearborn, Michigan, to meet soaring customer demand.
“Everything we’ve learned from almost half a century of producing America’s best-selling truck has helped us make F-150 Lightning the truck of the future. It is truly a great accolade for the Lightning team to have customers demand this vehicle near and now far!” said Darren Palmer, vice president, Electric Vehicle Programs, Ford Model e. “Ingenuity runs through this truck inside and out. I strongly encourage our future Norwegian customers to put this truck to the test for all their outdoor adventures.”
The F-150 Lightning Lariat Launch Edition for customers in Norway will be offered exclusively with Super Crew Cab body style in Antimatter Blue metallic body color and offered in limited numbers.
It will be sold through the Ford-authorized dealer network across more than 70 specialized Ford EV dealers in Norway with full EV infrastructure and capability to serve every F-150 Lightning, Mustang Mach-E and E-Transit customers.
Deliveries in Norway will start next year.
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford is pursuing mobility solutions through Ford Next, and provides financial services through Ford Motor Credit Company. Ford employs about 177,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.