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2024 Ford Bronco Raptor Code Orange Package Adds Flash Of Color On Bronco’s 58th Birthday

  • New Bronco Raptor Code Orange package adds new color option throughout the interior and exterior, giving consumers another way to make Bronco their own
  • Shelter Green and Velocity Blue Metallic join Raptor color palette for the first time, while painted fender flares arrive following overwhelming demand
  • Bronco customers can place an order with their selected Ford dealer for the 2024 Ford Bronco starting on August 16

Dearborn, Mich., Aug. 11, 2023 – Continuing to give Bronco owners new choices, Ford is adding new options to the flagship Bronco Raptor for 2024, just in time for Broncos 58th birthday. These new aesthetic options mean Bronco Raptor is more customizable than ever before.

The new Code Orange package applies the Raptor family’s distinctive hue across the cabin and exterior of the Bronco Raptor. The body wears Code Orange-themed graphics on the rear fenders, while the tow hooks and beadlock rings on the 17-inch Dark Carbonized Gray wheels add Code Orange, as well. In the cabin, customers can pair Code Orange seatbelts with either a Black Onyx or Blue with Black Onyx upholstery.

“Bronco Raptor customers want to stand out with off-road performance and looks matching that capability,” said Bronco Brand Manager Matt Winter. “This new Code Orange appearance package does just that.”

Painted Fenders, New Colors, Method Wheels

Bronco Raptor owners can order their vehicle with body-painted fenders, fulfilling consumer demand for a more customizable exterior.

Joining the Code Orange package are two new colors.

Shelter Green recalls Ford’s history building off-road vehicles for the U.S. Army during World War II.

Velocity Blue, previously offered on the Bronco and Bronco Sport, comes to the Raptor line for the first time.

Ford Performance and Method Race Wheels are introducing four new 17-inch wheel options to celebrate the Bronco’s 58th birthday. Available in Oxford White, Matte Titanium Gray, Method Bronze, or Matte Black, the wheels are 8.5 inches wide and were co-developed and approved for the Ford Performance Parts Catalog. They’re available for order now on the Ford Accessories website.       

2024 Bronco Order Banks Open August 16

Customer ordering for the 2024 Bronco and Bronco Raptor opens on August 16. Interested customers can contact their local dealer or go to Ford.com for additional pricing and availability information starting on August 16.

As part of order banks opening for the 2024 Bronco, Ford is making numerous content changes to better align with customer demands, reduce overall complexity, and shorten manufacturing time.

The Everglades trim will return, the 12-inch touchscreen and SYNC 4 system will be standard on all 2024 Bronco and Bronco Raptors, and the Badlands trim will add the Heavy Duty Modular Front Bumper as standard. For complete details, consumers are encouraged to contact their dealer.

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About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty.  Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services.  The company does that through three customer-centered business segments:  Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs.  Additionally, Ford provides financial services through Ford Motor Credit Company.  Ford employs about 176,000 people worldwide.  More information about the company and its products and services is available at corporate.ford.com.

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