Ford Media Center

Mustang Celebrates 60 with Can’t-Miss Owner Event April 17

  • Ford Mustang, America's best-selling sports coupe in 20231, celebrates its 60th anniversary with an owner and fan event at Charlotte Motor Speedway on April 17
  • Attendees will get a first look at the limited-edition Mustang 60th Anniversary Appearance Package – and hear about new experiences for Mustang owners
  • Mustang owners can register for the April 17 event now and secure their spot for a day of track and drift ride-alongs, the latest Mustang news, and a first-hand look at the world’s racing Mustangs

NEW YORK, March 27, 2024 – Nearly sixty years ago, Ford unveiled the original Mustang at the World’s Fair in New York. This April, the next chapter of Mustang begins with an epic Mustang fan event at Charlotte Motor Speedway.

Owners and fans in attendance will get a first look at a limited edition 60th Anniversary Appearance Package and try new, exclusive Mustang ownership experiences rolling out over the next year.

They’ll meet Ford Performance racing drivers, get up close and personal with monster Mustangs, including the Mustang Mach-E 1400, and see the entire array of racing Mustangs in one place. Ride-alongs in Mustangs on a drift track and around Charlotte’s famed Roval will give a first-hand taste of not just Mustang performance, but some of the skills they can learn through Mustang’s new ownership experiences.

Owners can also learn about Mustang in the aftermarket through the Pony Personalization Corner, which will include exhibits from RTR and others.

"The popularity of Mustang is rooted in its ability to evoke emotion – whether it's the roar of the engine or the sight of its iconic silhouette, it sparks a visceral connection,” said Joe Bellino, Mustang brand manager, North America. “This year, we’ll start to connect with Mustang customers in exciting new ways.”

Customers, clubs, and dealers are invited to celebrate the spirit of freedom, passion, and innovation at this event. Those interested in attending can click here to register. The event will also be livestreamed starting at 5 p.m. EDT.

1According to data from S&P Global Mobility.

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About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty.  Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services.  The company does that through three customer-centered business segments:  Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs.  Additionally, Ford provides financial services through Ford Motor Credit Company.  Ford employs about 177,000 people worldwide.  More information about the company and its products and services is available at corporate.ford.com.

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