Ford Shipping New F-150,
Ranger in Unprecedented
Truck Offensive
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Ford, the top-selling pickup truck manufacturer globally, is now shipping new F-150 and Ranger trucks to customers across North America; the company assembled 144,000 of the new trucks in the first quarter
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Unprecedented new truck rollout offers more choice than ever. The new F-150 comes with EcoBoost, V-8, and PowerBoost Hybrid powertrains in addition to the electric F-150 Lightning, as well as popular Raptor and Tremor off-road trucks; the new Ranger now features the high-performance Ranger Raptor
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Demand for Ford trucks continues to grow. In the first quarter, F-Series was America’s best-selling truck and Super Duty sales rose 23%; Ford assembles three out of four hybrid pickups sold in America, with Maverick Hybrid leading the way
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All F-Series and Ranger pickups for U.S. customers are assembled in the U.S. Powertrain, transmission, stamping, and final assembly take place at 16 plants across four states that employ approximately 35,000 workers. Production at these U.S. plants support nearly 400,000 American jobs, representing 11 jobs for every direct Ford employee
Ford broadened American truck appeal with the original F-Series, developed high-strength, military-grade, aluminum-alloy bodies to help boost capability, and created the first full-size, light-duty electric truck.
But never in its history has Ford mounted a truck offensive like the one about to hit U.S. dealerships and highways.
Ford has now introduced new versions of Super Duty, F-150 and Ranger since last spring, and combined those nameplates make up 90% of Ford pickup volume. The company is now shipping the all-new Ranger and Ranger Raptor, new F-150, F-150 PowerBoost Hybrid, F-150 Raptor, and F-150 Lightning, and assembled 144,000 of the new trucks in the first quarter.
“The Ford truck lineup has never offered customers so much choice, and never had so many new models coming all at once. No other automaker has a gas, hybrid, diesel and electric full-size pickup, and with trucks from the compact Maverick through Super Duty and off-road versions of every model, Ford has a pickup for nearly every customer use case.”
The rise of DIY, plus a new breed of compact, hybrid, and electric pickups are some signs of growing American truck demand. U.S. industry truck sales climbed 4.5% last year – and will soon get another boost from these new Ford trucks, which join hot-selling models like Maverick and Super Duty.
The compact Maverick pickup, America’s top-selling hybrid truck, brings Built Ford Tough into city centers. More of the top industries that rely on heavy-duty trucks to get the job done choose Super Duty over any other competitor.1
Ford assembles more vehicles in the U.S. than any other automaker2 and employs the most UAW-represented hourly autoworkers. More than half of those team members contribute to F-150 or Ranger production; Ford assembles a new truck in the U.S. every 33 seconds.
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Earning Truck Leadership
Over the years, Ford pushed the edges of pickup innovation, pioneering the use of high-strength, military-grade aluminum alloy that dropped weight to unlock more capability in 2015; invented EcoBoost-powered full-size pickups that improve efficiency; and developed gas, hybrid and electric F-150 trucks to cover about every customer use case.
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Hybrids are especially hot right now, including trucks. Ford owns 72% of the U.S. hybrid pickup market, with Maverick Hybrid leading the way – at least until the new F-150 arrives. The F-150 PowerBoost Hybrid with available Pro Power Onboard is basically a mobile generator standing by to make customers the hero of the next power outage, and for 2024, Ford is doubling the production rate F-150 PowerBoost hybrid to 20% of all F-150 pickups.
Across the globe, there’s a similar story on Ranger, the best-selling pickup truck in Europe and the top-selling vehicle in Australia for 2023, among many other distinctions. By the end of this year, Ford plans to start diversifying Ranger powertrains in Europe by adding a plug-in hybrid targeted at businesses that aren’t quite ready for full electric vehicles – but need to meet the requirements of low- or no-emission city centers.
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The Ford Truck Onslaught Has Begun
Customers have plenty of options when it comes to Ford trucks. F-150 has gas, hybrid and electric powertrains, and both F-150 and Ranger have high-performance Raptor models.
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F-150
The new F-150 is designed to enhance the ability to tackle challenges with purposeful features and tech. It has Built Ford Tough® capability to handle tough pursuits, and comes with a tough new design.
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F-150 PowerBoost
PowerBoost comes with available Pro Power Onboard exportable power. The initial starting MSRP on PowerBoost® Hybrid, available on XLT through Platinum Plus, will now match the starting MSRP on the 3.5-liter EcoBoost® engine.
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Ranger
Connected and capable, the all-new Ranger is designed to enable owners to do more of what they love outdoors, with smart new features to explore new places and take on new challenges.
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Ranger Raptor
Based on a proven legacy of performance and built with uncompromised suspension design, power, purposeful technology, and rugged styling, Ranger Raptor is fully prepared to take on the most demanding terrain.
Quality and Craftsmanship
When developing these new truck models, Ford enhanced quality processes and applied learnings from the Super Duty launch last year.
Using connected vehicle data on pre-production F-150 units, engineers uncovered an issue where modules did not shut off at night or were consuming more power than they should. Engineers updated the problematic software before any trucks left the plant.
Christine McGowan and the Ranger Raptor launch team spotted a cosmetic issue on the hood of the truck that made it appear as though there was a dent. The team moved quickly to add handling aids to provide support for the hood throughout the manufacturing process and made design changes to stiffen the character lines.
Under the hood, Kelly Johnson, hybrid calibration engineer, and his team helped improve powertrain smoothness on the F-150 PowerBoost Hybrid trucks by blending the power coming from the electric motor and gas engine through software updates.
That allowed engineers to completely remove the belt starter, reducing weight and complexity and helping us offer the PowerBoost Hybrid at the same manufacturer’s suggested starting price as the EcoBoost model.
Even the new Blue Oval badge on the F-150 goes through extreme Built Ford Tough testing, starting with a freeze chamber, where after being soaked for 20 minutes, the badge faces temperatures as low as -40 degrees Celsius for four hours.
This simulates the worst winter conditions, ensuring no water infiltration or damage compromises its integrity or appearance. It then goes through a high-pressure car wash test, so that even the most enthusiastic cleaning efforts won't diminish its luster or cause damage.
1 Based on S&P Global Mobility January 2018- December 2023 (6 year average) US TIPNet Registrations for pickups, Chassis cabs and straight trucks over 8500 GVW, excluding registrations to individuals.
2 Based on S&P Global Mobility CYE 2023 US Light Vehicle Production data.
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Sixteen U.S. plants employing more than 35,000 workers support production of Ford F-150 and Ranger.
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Dearborn Truck Plant – celebrating 20 years of operation in 2024 – is home to the Ford F-150 and F-150 Raptor trucks.
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Kansas City Assembly Plant, in Claycomo, Missouri, assembles F-150 trucks (as well as Transit and E-Transit vans).
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Michigan Assembly Plant and its employees assemble the Ford Ranger truck (and Bronco SUV).
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The Rouge Electric Vehicle Center in Dearborn, Michigan, is home to the F-150 Lightning.
Lima Engine Plant assembles engines for both F-150 and Ranger.
Dearborn Engine employees build Ford F-150 powertrains.
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Cleveland Engine Plant, in Brook Park, Ohio, assembles EcoBoost engines for both F-150 and Ranger trucks.
Dearborn Stamping Plant employees stamp outer and inner commodities for both F-150 and Ranger trucks.
Buffalo Stamping Plant employees stamp outer and inner commodities for the F-150.
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Woodhaven Stamping Plant, which turns 60 this year, stamps outer and inner body commodities.
Dearborn Diversifed employees are responsible for suspension parts, truck axles, stampings, tire and wheels, and frames.
Sharonville Transmission Plant assembles gears and finished transmissions for the F-150.
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Livonia Transmission Plant employees assemble four types of transmissions for both F-150 and Ranger.
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