Jae Park’s Post

Proud of our Digital Product Design team at Ford Motor Company! WardsAuto just honored the 2024 Lincoln Nautilus with a spot on its 10 Best Interior and UX winners list, in part thanks to the new Lincoln Digital Experience featuring a 48-inch panoramic display and beautifully crafted user interface design. It helps drivers keep their eyes up and out on the road, rather than down and inside the cabin.  A well-deserved round of applause to Peter Ruthenberg, Ryan Keberly, Nicolas Thetard, @Alec Struthers , Mark Miller, Michael Boyagian, Cameron Hirbodi, and many more.     #WeAreFord 

Lincoln Nautilus Earns Praise for Reimagined Interior, All-New Digital Experience

Lincoln Nautilus Earns Praise for Reimagined Interior, All-New Digital Experience

media.lincoln.com

It does look like a beautifully crafted user interface design, however, I’m curious how it helps drivers keep their eyes on the road. It looks like the touchscreen is a remote control for the 48” screen. The 48” screen projects the content of the touchscreen. If the driver still needs to look at the touchscreen and take their focus off the road to perform basic tasks, how is that an improvement? It seems like it would have the same level of distraction as a normal center screen display but with more screens adding to the cognitive load.

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Feridoon Malekzadeh

Product Design | UX + AI Builder | Prompt Engineer | AI Pragmatist + Advocate | Advising on AI Product Design and Design Leadership

9mo

Love the animations between the long, horizontal display(s) and the middle display. Fun project.

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Cyra Richardson

Experienced technical executive delivering measurable impactful & performance, Experienced CTO, CPO and Board Member in Startups from V1 to Scale up with successful exit.

9mo

And congratulations on being recognized as a design leader

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Alfred Astort-Tubert

UX Design Lead at McKinsey, previously at two NYC startups, Time Inc, RG/A (Verizon, McCormick, Nokia) and Microsoft

9mo

Saw it live and it's gorgeous, good job Jae!

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Hadi Saab

Sr. Director of Product, Safety, Security, and Digital Concepting

9mo

🎉

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Becky Priebe

Head of Product Design & Research at UL Solutions

9mo

Very nice

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Congrats!

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