Craig Sandvig’s Post

View profile for Craig Sandvig

UX/UI Design Manager at Ford Motor Company

Software allows us to feed our customers’ passions. The Mustang GTD needs no introduction, but that’s not to say it shouldn’t introduce itself to drivers in an unforgettable way. Our team wanted it to say welcome and farewell like no car before, leveraging software to deliver smiles each time a driver enters and exits the Mustang GTD. It was also important when updating the Mustang’s fighter-jet-inspired digital cockpit for the Mustang GTD that it could provide the info drivers need when setting fast laps around a racetrack. That’s why we added a Mustang GTD-specific Performance gauge cluster. We also updated the swipeable, spinnable avatar in the center display to show a Mustang GTD. Special thanks to our wonderful team Justin Molitor, Ruth Vann, Daniel Menchaca, Greg Goodall, Ron Rowley, Elizaveta Bondarenko, Alex Adami, Jean-Francois Groulx, Jim Fulner, Sky Waters, Thomas Bowen, Johannes Mocker, Ryan Keberly and many more please tag anyone else I missed #WeAreFord

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Alex Adami

HMI Lead | UX | UI | Interaction Designer @ Ford Motor Company

9mo

This project was truly delightful and enjoyable, thanks Craig! special thanks to Heami Kim, Yasmín De Lavalle, and Sherri Bettendorf

geary trout

Sales Specialist at schaeffer oil

9mo

very nice

Murali Pattabhi

Empowering Innovation with Patent Services for Startups & MNCs in the USA & India: Patentability Assessment, FTO Analysis, Landscape Evaluation, Invalidation, and Patent Drafting & Application Support.

9mo

Impressive growth!Craig Sandvig

That looks awesome Craig. Thanks for sharing this insights. Will it be available as cabrio as well?

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This is insanely cool. Awesome work 🔥

Sean Halpin

Owner at Halpin Solutions since 1995

9mo

Keep up the good work!!

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Michael Levine

Director, North America Product Communications at Ford Motor Company

9mo

Love this! Great work!

Gary Braddock

Consultant / Designer

9mo

All I want on this car is a live feed in the cluster showing the massive burnouts I'm doing. Can I get that?

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Felice Fortino

⚡️ Automotive UX/HMI Design Leader | Award-Winning Mobility Experiences | From unused to revenue generating software features | Motorsport and Chocolate Cake Enthusiast 🏎️

9mo

The welcoming and closing sequence is a highly underrated feature. It adds a great deal to the overall experience and sets the tone for the drive. Gets me excited every time I get in or out of the car!

Love it Craig! Great work by the whole team!

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