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Ford Jumps 14 Spots in the J.D. Power 2024 U.S. Initial Quality Study

DEARBORN, Mich., June 27, 2024 – Ford leaps 14 positions in the J.D. Power 2024 U.S. Initial Quality Study, while Lincoln also improves its performance.  

Bronco Sport was named best small SUV for initial quality, outperforming 18 other models for the title. 

Ford jumped 14 spots to No. 9 from No. 23 and a number of Ford vehicles performed well in the study, which is based on feedback from drivers and data on vehicle repair visits during customers’ first three months of new vehicle ownership. Lincoln also improved its rank from No. 28 to No. 25. 

“We are making a lot of progress on quality and customers with our latest vehicles are benefiting from it,” said Jim Baumbick, Ford’s vice president of Product Development and Quality. “We have more work to do, as our ambition is to have best-in-class quality and we won’t be satisfied until we achieve and sustain it.” 

“Ford’s achievement of receiving the award for the Bronco Sport in the Small SUV segment shows their continued commitment to Initial Quality,” said Frank Hanley, senior director of auto benchmarking at J.D. Power. 

Additionally, 2024 Explorer, Maverick and Super Duty performed well, ranking second in their respective segments. 

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty.  Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services.  The company does that through three customer-centered business segments:  Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs.  Additionally, Ford provides financial services through Ford Motor Credit Company.  Ford employs about 176,000 people worldwide.  More information about the company and its products and services is available at

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