Chet Dhruna’s Post

The freedom to move and customize the vehicle to make it your own is an important part of the ownership experience. Now, with software, we are able to offer 2024 Mustang Mach-E GT owners the freedom to choose if they want to customize their vehicle with the Mustang Mach-E GT Performance Upgrade. While this can be selected at vehicle purchase, owners ALSO have the option to purchase the one-time upgrade and enable it seamlessly via the FordPass app – from anywhere.      The Performance Upgrade enables the vehicle to go 0-60 mph in 3.3 seconds – faster than both the Tesla Model Y Performance and the Porsche Macan 4 Electric. The Performance Upgrade combines innovative powertrain thermal modeling and control algorithms, and our new in-house e-Motor helps to deliver the improved torque – an additional 100 lb. ft. compared to vehicles without the Performance Upgrade. It also runs a quarter mile in 11.8 seconds at 114 MPH.     My sons and I know all about customizing vehicles. We bought the shell of a 1965 Mustang for $1 and built it from the ground up, to make it uniquely ours. How we customize our vehicles today has drastically changed but the spirit of vehicle customization remains.     And, it doesn’t stop here. We are continuing to think about how we can make it even easier to access features and continue to make the ownership experience better over time. Congratulations to the global #FordMotorCompany and Integrated Services team for bringing this capability to our customers.

Michael Ketch, MBA

Modem Activation Manager

8mo

First step! Cannot wait to hear dealer feedback next week!

Ricki Munoz

UX Director | AI, Ethics, Data

8mo

This is great

Aaron Brownlee

➤ Emmy Award & Peabody Award-Winning Producer ➤ Former NBC News / The TODAY SHOW ➤ Content Creation ➤ Storytelling ➤ Digital Innovation

8mo

this is sick!

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Crawford Scott

Farm Owner at Crawford Heirs Farm Partnership

8mo

Make all personalization able to be changed by app, disable auto-shut off, switch on dark mode, disable daylight running lights, etc., not just performance mods.

Kashyap Shubham

Product Planning and Strategy | Driving Innovation and Customer-Centric Strategies

8mo

As someone who loves the Mustang heritage, it’s fantastic to see Ford embracing modern technology while keeping the spirit of customization alive! Your story is really interesting! I just hope that these digital tweaks/upgrades capture the same thrill as turning a wrench!

How exciting to give yet another way for our Mustang Mach E GT customers to personalize and upgrade their vehicles!

Rahul Bafna

Healthcare Technology Product Leader

8mo

3.3 seconds! Congrats, this is an awesome upgrade.

Rebecca Ferguson

Automotive Strategic Partnerships

8mo

Love this!! Great story Chet.

Skeeter Hyde

Dealer Marketing Consultant at MarketPro3

8mo

Love it

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