Matt Simpson’s Post

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General Manager, Ford Enthusiast Vehicles | P&L Owner | Strategy & Innovation | Go-To-Market & Brand Leader

A fun surprise for customers! In a nod to Mustang’s 60 years, we will release another digital gauge cluster for all 2024 Mustang owners. Inspired by the 1999 to 2001 Mustang SVT Cobra, the new cluster design shows the classic white dials during the day and then backlights the gauges in icy blue at night. The seventh-generation Mustang has the most technologically advanced, driver-centric cockpit of any Mustang to date. The 12.4-inch digital instrument panel can be customized to display different animated designs, new drive-mode dependent visuals, and unique digital gauges. Having a digital interior allows us to continually update our vehicles without a trip to the dealership. To celebrate Mustang’s 60th anniversary, we designed two digital clusters (modeled after iconic Mustangs) and revealed these throughout the year via an over-the-air software update. The 1967-1968 gauges were released on the 60th anniversary of the Ford Mustang in April and tomorrow, on Woodward Dream Cruise weekend, the 1999 to 2001 Mustang SVT Cobra gauges will activate at 12:00 a.m. ET. Access these retro gauges by clicking through the available cluster themes on the center screen. Customers can receive these new clusters and future updates by turning ‘On’ Automatic Software Updates and setting a recurring schedule in the Software Updates Settings menu.

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Martial Armand Fontan

Visualization Design Lead, VR/AR Expert, Developer

8mo

I agree, why should we reinvent the wheel for all. Some design just perfectly fit, good looking, timeless.

Kevin Craig

Software Engineer | Aspiring Entrepreneur | Husband & Dad | Tinkerer

7mo

I love it I always thought it would be fun to be able to build interfaces like this. I settled for building mobile apps.

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Anthony Trentacosti

Design Leader | Driving Innovation & Strategy at the Intersection of Physical & Digital | Former Director at Ford | Expertise in Interaction Design, (UX) Design Thinking, and Business Development

8mo

It's worth celebrating Fords commitment to exploring a wide bandwidth of digital experiences and not settling for a single nuanced platform across the portfolio. I love the range from this retro analog to the Lincoln sanctuary UX that I had the pleasure of working on. Keep up the great work.

Filip Aleksandrow

Principal Designer @ Microsoft | Innovating human-centered experiences

7mo

I don't have the new Mustang but my old model used to have this awesome green retro gauge, I hope these is a digital version of it in the new model because it deserves it :)

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I was just showing off my ‘67 - ‘68 gauges to a friend the other day, I’m a huge fan! I love how my Mustang gets better via software updates.

Robert Place

System Launch Manager

7mo

Looks just like my 1998 Svt Cobra’s !!

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Jeff Caloni

Global Lead - Cost Estimating and Methods Development - Neapco Driveline Systems North America

8mo

I show off the Dark Horses features any chance I get. People really love the interior options and large display.

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Dustin Hostetler

Design & Creative Strategy

8mo

This is so damn cool Matt.

Jeffrey P.

Automotive Systems Engineer

8mo

That is so cool ! Really really outstanding surprise and delight.

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