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Ford Media Center
John Viera is the Global Director, Sustainability and Vehicle Environmental Matters for Ford Motor Company, a position he has held since January 2007.
Viera is responsible for developing global sustainable business plans and policies, interfacing with global regulatory bodies, reporting externally on the company's environmental and social performance, and leading the company's engagement and partnerships with non-government organizations (NGOs) and other key stakeholders.
Viera has held several positions within Ford Motor Company during his 27 year tenure before being named to his current position. For the first 13 years of his career, he worked in the company's Truck Division leading Ford's effort in the development of its first natural gas-fueled pickup trucks and managing the Global Truck Computer Aided Design organization.
In 1997, Viera was appointed manager, Plant Engineering Vehicle Team, Explorer and Mountaineer programs. Located in Louisville, Kentucky, Viera was responsible for all on-site engineering personnel for Explorer plants in Louisville, St. Louis, Missouri, and Valencia, Venezuela. He returned to Michigan in 1999 to become the chief engineer for the Ranger Compact Pick-up and Electric Ranger. In 2002, Viera took on the company's mid-term cost reduction initiative, building a team which delivered $1.2 billion of savings in 18 months. In 2003, Viera became chief engineer for the Expedition and Navigator Full Size SUVs, with complete responsibility for current and future model programs.
Viera is an active member of the Product Development arm of the Ford African Ancestry Network (FAAN), with a focus on mentoring and counseling. He currently serves on advisory boards at Georgia Tech in Atlanta, the Graham Institute of Environmental Sustainability at the University of Michigan, the Transportation Resource Board of the National Academies in Washington D.C., and the Energy Advisory Committee at the Museum of Science and Industry in Chicago.
A native of Chicago, Viera attended the University of Michigan, receiving his Bachelor's of Science in Mechanical Engineering in 1984 as well as Master's in Business Administration in 1992.