Ford Media Center

Joy Falotico

Joy Falotico is president, Lincoln. She leads the evolution of Lincoln as a world-class luxury brand and oversees Lincoln operations globally, including product development, marketing, sales and service, as well as all team members supporting the brand. She reports to Jim Farley, Ford president and CEO. 

Falotico has been a Ford officer since 2016. She was previously chairman and chief executive officer, Ford Motor Credit Company, with worldwide responsibility for the global financial services business that supports Ford dealers and customers and sales of Ford and Lincoln vehicles.  Earlier at Ford Credit, Falotico was global chief operating officer and, before that, executive vice president, Ford Credit marketing, sales, Americas and strategic planning.

Falotico joined Ford Credit in 1989.  Senior positions within the business unit also included executive vice president, North America, along with regionwide responsibility for customer and dealer service operations and risk management for Ford Credit Europe.

Falotico is involved in American Financial Services Association, a U.S. financing industry trade organization, having served on its board of directors and executive committee and as chair of the association’s vehicle finance division board.

Falotico was selected as MediaPost’s 2019 Automotive Marketer of the Year. She also was recognized by Automotive News as one of the 100 leading women in the North American auto industry in 2010 and 2015.  She holds a bachelor’s degree in business administration from Truman State University and a master’s in business finance from DePaul University.