Ford Media Center

Marin Gjaja

Marin Gjaja is chief customer officer, Ford Model e, effective March 2, 2022. He reports to Jim Farley, Ford president and CEO.

Gjaja leads Ford Model e’s customer experience organization, including marketing, sales, distribution, service and charging. He is part of the founding team at Ford Model e, and his team will work with Ford’s dealers globally to develop and deploy all aspects of the new customer experience for Ford’s electric vehicle portfolio. Many of the innovations and capabilities around eCommerce, pricing, remote test driving and services, dealer inventory, paperwork simplification, and personalized delivery and service will be applied over time across the entire Ford business.

Gjaja joined Ford from BCG, where he was a senior partner and managing director. During his 25-year career at BCG, he led BCG’s business in the U.S Midwest, led BCG’s Global Consumer Products business, and served clients in consumer, retail, technology, health care and capital goods businesses, including automotive. He focused on working with senior leadership teams of large companies that wanted to strategically transform and grow their companies by better understanding their customers and competitors, building capabilities and delivering profitable growth.  He also did extensive work in the social and public sectors.

He was named one of Consulting News’ Consultants of the Year in 2019.

Gjaja attended Princeton University, where he met his wife Kate, earned a bachelor’s degree in systems engineering and operations research, and played football and volleyball, in which he was an All-American. He also earned a PhD in cognitive and neural systems, studying computational neuroscience and neural network-based AI, at Boston University. Between college and his PhD, Gjaja played on the U.S. National Volleyball Team and was an alternate for the 1992 Olympics.

Gjaja is deeply committed to teams, education and coaching. He serves as vice-chair and president of the executive committee of the board of the First Point Volleyball Foundation and as co-chair of Advance Illinois, a research-based non-partisan education policy advocacy organization. Gjaja has coached youth sports for over 30 years.