Peter Fleet is named group vice president and president, Asia Pacific, Ford Motor Company, effective July 1, 2017. In this role, he is responsible for leading all of Ford’s operations and partnerships in Asia Pacific. He reports to Jim Farley, executive vice president and president, Global Markets.
Fleet has held leading roles in Ford’s marketing and business operations in Europe and ASEAN for nearly 30 years, most recently serving as vice president, Marketing, Sales and Service, Asia Pacific, a position he held since December 1, 2015. At the same time, he also was elected a Ford Motor Company Officer.
Prior to his role in Asia Pacific, Fleet served as vice president, Sales, Ford of Europe where he led Ford’s sales and market share improvements in Europe, including Ford becoming the bestselling commercial vehicle brand in Europe. At the same time, Ford dealers across Europe enjoyed improved profitability and invested in 500 new FordStores to offer customers a new and unique retail experience.
Before his assignment at Ford of Europe, he was President of Ford ASEAN, based in Bangkok, Thailand. He led the integrated operations across Ford’s South-East Asia markets during a period of unprecedented growth which saw Ford vehicle sales triple in three years and the company unveil its second state-of-the-art manufacturing facility in Thailand. Fleet also served as a governor of the American Chamber of Commerce in Thailand and was elected vice president for 2012.
Fleet joined Ford of Britain as a graduate trainee in 1989. He has held a variety of positions in the British national sales company, including district manager (Scotland, Northern Ireland and Cumbria), commercial vehicles director and marketing director.
In 2004, he joined Ford of Europe serving first as commercial vehicles director for Marketing, Sales and Service, and then, in 2007 as regional director, European Sales Operations.
Fleet was born in Hertfordshire, England in 1967 and he holds a Bachelor of Science degree with honours in Politics and International Relations from the University of Southampton. He is married with a son and two daughters.