Ford Media Center

Roelant de Waard

Roelant de Waard is Vice President of Marketing, Sales and Service, Ford of Europe, effective January 1, 2011.

Previously, from January 2009, he was Vice President of Sales, Ford of Europe, responsible for 49 markets, including the UK, France, Italy, Spain and Russia. From February 2006 until the end of 2008, de Waard was Chairman and Managing Director of Ford of Britain. He was Vice President FCSD – Europe (Ford Customer Service Division), from April 2002.

He joined Ford Netherlands in 1990 and was appointed Sales Manager in 1993 and Marketing Manager in 1995. Roelant de Waard moved to Dearborn in 1996, where he became Marketing Strategy Manager and, in 1998, Marketing Plans Manager at the Large Vehicle Centre. He returned to Europe in 1999 as Director of Operations for Ford Netherlands and then, from April 2000, as Managing Director Ford Netherlands. In January 2001 he was appointed Director, Ford of Europe Retail Management, a position he held until March 2002.

Born in Oegstgeest, the Netherlands in 1962, Mr. de Waard holds a master’s degree in Economics & Business from Erasmus University Rotterdam. He is married with three sons, an adept skier and snowboarder.