Ford is celebrating April 4 – also known as 4x4 Day – as America’s top brand and seller of 4x4 trucks and SUVs in 2022.

Ford Bronco® and Ford Performance continue to reign over the grueling terrain of Johnson Valley, California, repeating last year’s 1-2-3 podium sweep in the 18th annual King of the Hammers Ultra4 4600 stock class.

Beginning this summer, new Bronco Raptor SUV owners will be able to put the Bronco Raptor through an Ultra4 Racing-inspired, desert-dune conquering and Baja rock-crawling adventure outside of Las Vegas.

Ford Performance and Bronco® will compete in the 17th annual King of the Hammers Ultra4 off-road racing event that combines high-speed desert running with extreme rock crawling to showcase Bronco’s Built Wild™ advanced off-road technologies and capabilities.

After more than two decades, Ford is returning to Formula 1. The iconic American automaker and Red Bull Powertrains are entering into a long term strategic technical partnership for the development of the next-gen hybrid power unit to be used from the 2026 Formula 1 season onwards.

The 2023 Ford Bronco® is Built Wild™.

Announced today, the 2023 Ford Bronco® and 2023 Ford Maverick® have been recognized by Car and Driver in the “10Best Trucks and SUVs” list.

Ford has teamed up with leading aftermarket builders and parts manufacturers to deliver 10 unique versions of its hottest vehicles, highlighting the ways customers can personalize their rides with hundreds of Ford Performance Parts and Ford Licensed Accessories.

The Detroit Auto Show is back in the Motor City for the first time in over three years, offering attendees a fresh chance to get up close and personal with a slew of new Ford vehicles – including the all-new, seventh-generation Mustang that debuts Sept. 14.

After more than a decade spent braving harsh conditions and conquering massive desert dunes over three generations of off-road trucks, Ford unleashes the new F-150® Raptor R™ – the fastest, most powerful, most extreme high-performance off-road desert Raptor yet.

Two highly respected Ford Motor Company senior leaders – Hau Thai-Tang and Frederiek Toney – have announced they will retire later this year, and Ford said Dave Bozeman is joining the company to help advance the Ford+ plan after successful tenures at Amazon, Caterpillar and Harley-Davidson.

From behind the wheel, the extreme off-road capability of the Ultra4-inspired 2022 Bronco Raptor™ is complemented by a dynamic display in a fully customizable 12-inch digital cluster that illustrates the optimization enabled by each drive mode.

When Rachel Sampson took delivery of her 2021 Ford Bronco® last November, she joined a growing number of Americans choosing a four-wheel-powered vehicle to expand their capabilities in outdoor experiences.

Ford is continuing to transform its global automotive business, accelerating the development and scaling of breakthrough electric, connected vehicles, while leveraging its iconic nameplates to strengthen operating performance and take full advantage of engineering and industrial capabilities.

With a podium-sweep at the 2022 King of the Hammers, and nearly one-year-to-the-day from the vehicle’s debut at the very race weekend, Bronco Brand and Ford Performance are solidifying the Built Wild™ off-road racing legacy of the Bronco 4600 stock class race vehicles.

Two icons that have tackled off-road terrain for years are coming together to take on even more: Bronco® and Raptor™. Built for desert running and boulder crawling, the all-new 2022 Ford Bronco Raptor gives off-roaders next-level performance.