Ford will create nearly 900 new jobs and add a third crew at Michigan Assembly Plant to increase production of the popular Bronco and Bronco Raptor sport-utility vehicles and the all-new Ranger and Ranger Raptor pickups.

Ford engineers in Cologne launched an innovative research project to explore how olive tree pruning waste could be re-purposed to create auto part prototypes.

– Ford continued to broaden consumers’ options in 2023, solidifying its leadership in gas vehicle lines with its best-selling trucks and vans, while also accelerating sales of its electric and hybrid vehicles to new records.

Ford and Sydney Sweeney, in collaboration with Dickies, launch a new workwear line.

Ford off-road vehicles lead the way in the stock classes, clearing 1,200 miles of rugged terrain up the Baja Mexico peninsula.

Ford Performance is set to enter and compete in the 56th SCORE Baja 1000, one of the most grueling off-road races on the planet, with two of its most capable stock-based race vehicles – Bronco Raptor and F-150 Raptor R.

Outdoor and off-road enthusiasts across America now have access to Ford's Bronco Off-Roadeo, through a newly designed Half-Day Adventure at one of four unique U.S. locations. 

Ford Performance Parts is showing custom concept packages at this year’s SEMA Show that will be available to customers starting in 2024.

Ford’s third-quarter 2023 results illustrated how the company is beginning to fulfill the growth potential of the customer-focused Ford+ plan – and underscored the vital role of higher quality and lower costs in driving profitability.

Bronco® brand has once again showcased its Built Wild™ capability in the Rebelle Rally off-road navigation competition, with the Ford Performance team of Melissa Clark and Jessica Moore securing an unmatched fourth-consecutive victory for Bronco Sport in the X-CROSS Class and Laura Wanlass and Maria Guitar taking the bronze in the 4x4 Class.