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New, Lower Pricing to Make Mustang Mach-E More Accessible for Australian Customers

  • Australian Mustang Mach-E customers to benefit from Manufacturer List Price (MLP) reductions across the range
  • The changes are headlined by a $7,000 reduction in the MLP of the Select model, bringing the entry price of Mustang Mach-E to $72,990 
  • The long-range Premium model’s MLP will drop below the crucial LCT threshold to $86,9901
  • Demonstrates Ford’s commitment to providing its customers with the best possible value

MELBOURNE, Australia, December 6, 2023 – In great news for Mustang Mach-E customers, Ford Australia has today announced a significant MLP reduction for the new all- electric SUV.

The changes are headlined by a $7,000 reduction in the MLP of the Select model, bringing the entry price of Mustang Mach-E to $72,9901. The long-range Premium model MLP will drop below the crucial Luxury Car Tax (LCT) threshold to $86,9901 while the flagship GT model, featuring a 358kW dual-motor drivetrain, will cost $104,9901. 

With both the Select and Premium models’ MLP below the LCT threshold, there are now two Mustang Mach-E variants that qualify for the Electric Car Discount Policy, which makes them exempt from Fringe Benefits Tax (FBT) when purchased via novated lease.

The all-electric SUV boasts a range of up to 600km  in the Premium model, fast charging capabilities, and advanced technology features that make it a strong entry to the market.

“This price reduction is a major positive for our customers and demonstrates our commitment to delivering the best products and great value to our customers. As the EV market continues to evolve, we are responding to it,” said Andrew Birkic, Ford Australia President and CEO.

Mustang Mach-E Price Adjustment.png

The first Australian customer deliveries of Mustang Mach-E will begin in December.  


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About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty.  Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services.  The company does that through three customer-centered business segments:  Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines always-on digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs.  Additionally, Ford is pursuing mobility solutions through Ford Next, and provides financial services through Ford Motor Credit Company.  Ford employs about 173,000 people worldwide.  More information about the company and its products and services is available at

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