Ford has been active in the fight against breast cancer in the Middle East since 2010 through its Warriors in Pink, a programme geared towards spreading the word about the importance of regular examinations and early detection of the disease.
Our Models of Courage continue helping those touched by breast cancer through stories and messages that support, inspire and empower patients, survivors and co-survivors throughout their journey, and to help dismiss taboos surrounding breast cancer.
For the past eight years, the Ford Warriors in Pink campaign has worked with over 130 survivors from across the Middle East and North Africa to highlight the importance of early detection and its role in saving lives. Thanks to Ford’s annual partnership with Zulekha Hospital in the UAE, more than 3600 people have benefited from free mammograms and breast cancer consultations since 2015.
Around the world, the Warriors in Pink initiative has raised in excess of $136 million over the past 24 years in support of scientific research and community activities that raise awareness of breast cancer.
Breast cancer can affect any woman, at any age, no matter what walk of life she’s from. Breast cancer affects one in five people in the UAE, and according to the Health Authority Abu Dhabi, it is the leading form of cancer in women in the country. And this trend unfortunately is similar across the Middle East, where in the next 20 years breast cancer cases are expected to quadruple in the Middle East according to the Saudi ministry of Health.
Our Models of Courage for 2018 each have incredible stories that we’ve highlighted in a series of inspirational videos that take the viewer through the challenges of tackling cancer, and detail the fulfilling lives each of our survivors leads. We’re proud to present their stories and hope that their humbling messages of courage, wisdom, fear and victory help inspire women to follow their advice on the importance of early detection.
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Messages from Ford
