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After more than 20 years, and as F1 transitions to a new and more electrified future, now is the time for Ford to make its long-awaited return to the FIA Formula One World Championship.
After more than two decades, Ford is returning to Formula 1. The iconic American automaker and Red Bull Powertrains are entering into a long term strategic technical partnership for the development of the next-gen hybrid power unit to be used from the 2026 Formula 1 season onwards.
Take a sneak peek behind the Ford Design curtain and learn, in 90 seconds, what it takes to go from a scribble on a sketch pad to Ford’s most powerful Ranger ever – the next-generation Ranger Raptor.
With power, comfort, convenience, and style, the Ford Expedition ticks a lot of boxes for a driver’s SUV requirements and lifestyles. With six trims available in the Middle East, the Expedition has been built to allow adventures for all the family, anywhere.
With temperatures dropping across the Middle East, this is the best time of year to gather family and friends for long off-roading sessions and day trips. At the same time, driving with fuel efficiency in mind is more important than ever before. Whether you’re driving on- or off-road, there are things you can do to further reduce your fuel consumption and save a bit of money at the pump.
In a world-first, three of Ford’s most iconic off-roading giants are available in the same region, at the same time. The Middle East will be the first territory to have the Ford F-150 Raptor, Bronco Raptor, and Ranger Raptor all at once.
The recently launched all-new Ford Territory offers an array of advanced technologies that empower drivers to take to the road with confidence in a trailblazing new entrant for the small SUV segment.
Ford has continued delivering vital road safety education through its global Driving Skills for Life (DSFL) in the Middle East, with sessions conducted in Jeddah and Dubai. Since 2010, the automaker’s award-winning road safety awareness programme has been offering free training for newly licensed drivers, developed to raise standards of safety while rewarding them with essential skills designed to elevate the level of driving everywhere.
– With a range of advanced available performance-driven technologies, Ford’s off-road-conquering all-new F-150 Tremor is equipped to handle even the toughest environments. The 2022 model combines technology upgrades that match the performance expectations of drivers across the region – both on the highway and off the beaten track.
The World Economic Forum and U.S. Special Presidential Envoy for Climate announced at COP27 the expansion of a coalition of global companies and new purchase commitments for green technologies by 2030 to make a critical contribution to achieving net-zero emissions by 2050.
From the heart of Saudi Arabia, Ford Middle East officially launched the all-new Ford Territory for the first time in the Middle East. The small SUV combines a modern and striking look, ample cabin space, and confident driving with smart, safe technologies and empowering experiences for young professionals and small, busy families.
With powerful off-road features, streamlined exterior options, and a stylish range of interior possibilities, the all-new Ford Expedition has arrived in the Middle East UAE to suit a range of adventurous lifestyles – on and off the road.
Ford’s Next-Gen Ranger Raptor, the world’s fastest mid-size pick-up, is here. With smarter technology controlling tougher, next-generation hardware, Ranger Raptor blends raw power with mechanical and technical precision in the most advanced Ranger ever – one that more than matches the performance expectations of off-road drivers across the region.
Ford announces the debut of its F-150 Tremor pick-up truck, just in time for off-roading season. The 2022 model combines all-terrain upgrades, perfect for tackling the dunes with the outstanding towing and payload capabilities that match the performance expectations of off-road drivers across the region.
With sinister looks and a specially modified 5.0-liter V8 – the most powerful 5.0-liter V8 ever, projecting 500 horsepower – Dark Horse expands the Mustang lineup and sets a new benchmark for American street and track performance that could only come in a Mustang.
A special team of Ford engineers, designers and experts worked for more than three years to create Dark Horse, a street and track-capable performance Mustang with striking visual cues and all the capability sports car lovers expect, right down to the available carbon fiber wheels from Carbon Revolution. Dark Horse is the first new performance name for Mustang since Mustang Bullitt was introduced in 2001.
Ford once again sounds a wake-up call for sports car lovers around the world with the introduction of the all-new Ford Mustang. The seventh generation is the most exhilarating and visceral yet, from its fighter jet-inspired digital cockpit to new advanced turbocharged and naturally aspirated engines to its edgier yet timeless exterior design.
Ford and its Team Fordzilla esports team have joined with Next Level Racing® to bring a touch of Ford’s racing heritage to home gaming with the new GTElite Ford GT Edition cockpit and ES1 Seat Ford GT Edition.
The all-new Ford Bronco Raptor and next-gen Ranger Raptor have been put through their paces, enduring tortuous testing conditions in the Middle East ahead of their imminent arrival.
It started as a virtual creation, designed in collaboration between gamers and Ford’s designers. Three months later it was unveiled as a full-scale, real-life model before evolving into a unique gaming simulator. Now, the gaming community that helped to create the Team Fordzilla P1 racer (TFZ-P1), can finally drive it for themselves in the GRID™ Legends game by Codemasters®.
Today, on its 119th anniversary, Ford Motor Company is making a century of its archival material available to the public through a new online database called the Ford Heritage Vault.
– Ford Motor Company announced it will join the First Mover’s Coalition, an initiative led by the US Department of State and the World Economic Forum that includes more than 30 of the world’s leading companies committed to harness their purchasing power and supply chains to create early markets for innovative clean energy technologies. In joining the First Mover’s Coalition, Ford pledges that at least 10 per cent of all steel purchased (per year, by volume) will be near-zero emissions by 2030 and that at least 10 per cent of total primary aluminium purchased (per year, by volume) will be at or below a near-zero threshold of carbon intensity by 2030.
Many cities and towns limit speeds around schools, hospitals and shopping areas. Seeing the signs, however, can depend on how visible they are, whether they are concealed by branches, or maybe surrounded by a cluster of other signs.
The all-new Ford Taurus has endured tortuous testing conditions in the Middle East ahead of its imminent arrival, though remains safely under wraps for now. Despite soaring mercury outside, Ford Taurus’ cabin will remain a comfortable place to be, thanks to the rigorous scrutiny the vehicle is put under before arriving to market.
The all-new Ford Taurus has endured tortuous testing conditions in the Middle East ahead of its imminent arrival, though remains safely under wraps for now. Despite soaring mercury outside, Ford Taurus’ cabin will remain a comfortable place to be, thanks to the rigorous scrutiny the vehicle is put under before arriving to market.
In emergency situations, anything that causes first responders to slow down affects how quickly they can arrive at the scene – and such delays can prove fatal.
Ford Middle East recently announced the winners of its annual Henry Ford Excellence and President’s Awards – a programme designed to recognize its distributor partners for delivering outstanding customer experience and operations in 2021. The awards ceremony and handover of the trophies occurred during the Ford Middle East Distributors' Council at the Dubai Expo 2020.
Today Ford releases its 2022 Integrated Sustainability and Financial Report focused on the company’s transition to lead the electric revolution, including plans to scale production to more than 2 million electric vehicles per year by 2026 and to make half of its annual sales volume electric by the end of the decade.
The legendary brawn, durability, and longevity of the Ford F-150 is available in the Middle East with five trims – from XL to Limited – three cabs, two standard box lengths, and an exceptional level of capability. And with a choice of four engines, F-150 delivers the performance, fuel economy and power owners expect.
As a tribute to Alan Mann Racing’s 1966 Ford GT lightweight experimental prototypes, Ford introduced the Ford GT Alan Mann Heritage Edition. The limited-edition vehicle celebrated the role the prototypes played in the history of the development of the Ford GT.
Ford is continuing to transform its global automotive business, accelerating the development and scaling of breakthrough electric, connected vehicles, while leveraging its iconic nameplates to strengthen operating performance and take full advantage of engineering and industrial capabilities.
The next-generation Ford Everest makes its global debut today, blending adventure-ready capability with exceptional comfort and customer-focused technology in a rugged, refined and fun to drive SUV.
The next-generation and next-level Ford Ranger Raptor has arrived. Built to dominate in the desert, master the mountains and rule everywhere in between, the second-generation Ranger Raptor raises the off-road performance bar as a pickup built for true enthusiasts.
Ford Motor Company will give the world front-row seats to the reveal of the next-gen Ford Everest on March 1, at 11:00 am Dubai time, via Ford’s Facebook and YouTube channels.
Ford Motor Company will reveal the ultimate performance derivative of the Ranger on February 22, at 11:00am Dubai time/ 10:00am KSA time, via Ford’s Middle East Facebook and YouTube channels.
Ford Mustang, the iconic sports car that created the pony car segment, will lead Ford’s return to global sports car racing as Ford Performance prepares a new GT3 race car for competition in 2024.
Ford recorded another successful year of 2021 sales in the Middle East, with its Taurus, all-new F-150 and Expedition performing particularly well across a number of markets in the region in their respective segments and an overall year-on-year growth of 127%.
Two icons that have tackled off-road terrain for years are coming together to take on even more: Bronco® and Raptor™. Built for desert running and boulder crawling, the all-new 2022 Ford Bronco Raptor gives off-roaders next-level performance.
With its introduction of SYNC 4, F-150 builds on more than 10 years of SYNC innovation by helping minimise distractions with hands-free voice control as well, as core features such as making phone calls and selecting music.
Engineered for any adventure and designed for comfort, the next-gen Everest builds on its award-winning capability to provide the performance and versatility customers told us they needed to take on life.
Ford created an off-road icon in 2009 when it introduced the desert racing-inspired F-150 Raptor. It was designed to not only speed over rough terrain, but also to jump and catch air. And today, it’s born again with an all-new third-generation F-150 Raptor that takes the mechanical and technical brilliance and precision of Raptor even further.
First deliveries of the new Ford Mustang Mach 1 – a car that pays tribute to the heritage of the original 1969 Mach 1 – are now underway through Al Tayer Motors and Premier Motors showrooms.
Ford Motor Company and DP World London Gateway have conducted a trial with a simulated autonomous vehicle to demonstrate how useful such future technology could be to those managing – and employed on – large worksites.
Ford today put the global pickup world on notice by revealing the smartest, most versatile and most capable Ranger ever – delivering an even more desirable pickup partner for customers.
Born for adventure and Built Untamed exploration, all-new 4x4 Bronco is ready to deliver thrilling experiences with its heritage-inspired style, engineering and smart off-road technology, plus innovative features to help outdoor enthusiasts create adventures in the most remote corners of the region.
Ford is pioneering new brain research that could ultimately lead to a faster and more accurate way to detect when the driver is starting to switch off behind wheel.
