Images, video and audio from this Web site are provided without login for the purpose of editorial use only.
You must contact firstname.lastname@example.org to obtain approval for advertising, marketing or other commercial users.
Ford Media Center
In new research carried out by Ford, with the help of motion sickness experts, passengers who stared at screens for the duration of a short journey fell ill after an average of just 10 minutes. And those were all grown-ups.
“Car sickness can turn an eagerly awaited family trip into a nightmare, with mum and dad nervously looking over their shoulders and fearing the worst,” said Eike Schmidt, research engineer at the Ford Research and Innovation Centre, in Aachen, Germany. “Comfort is a huge focus for the way we design the cars of the future – and we want to do everything we can to reduce car sickness.”
Yawning and perspiring are warning signs for a condition that is caused by mismatches between signals the brain receives from the eyes and from the organs of balance, in the ear. Babies don’t get car sick. This only comes when we start walking. Pets are affected though, and incredibly, even goldfish suffer from motion sickness, a phenomenon observed by sailors.
“Car sickness is a complex problem. It is a natural reaction to an unnatural stimulus that cannot be cured as such. But we can look to alleviate the symptoms,” said Prof. Dr. Jelte Bos, of TNO, Perceptual and Cognitive Systems, Soesterberg, in the Netherlands.
In the initial testing it was found that when screens were mounted higher, and the road ahead could be seen on either side, volunteers were less likely to feel sick. Further experiments will explore alternative ways that journeys could be displayed in the cabin so
that unseeing passengers can be warned of events such as twisty roads or hump backed bridges.
“For many drivers who think their child has a problem with car sickness it might simply be that their child has a problem with their driving,” added Prof. Bos, who also holds a chair in motion perception at Vrije Universiteit, Amsterdam, and has worked on a device that shows when behaviour behind the wheel could affect sickness-prone passengers. “Adopting a smoother driving style goes a long way towards reducing feelings of nausea – and it reduces fuel costs too.”
Here are some ways that the professor suggests car sickness can be eased:
• Move to the middle in the back seats, or preferably the front, to see the road ahead
• Drive smoothly and where possible avoid sudden braking, harsh acceleration, potholes
• Distract sufferers – even a family sing along could help
• Drink cola, eat ginger biscuits, but avoid coffee
• Use a pillow or head support to keep your head as still as possible
• Operate air-con to keep fresh air circulating
For the Arabic version of the press release, please click here: Arabic
Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 201,000 employees and 62 plants worldwide, the company’s core business includes designing, manufacturing, marketing and servicing a full line of Ford cars, trucks and SUVs, as well as Lincoln luxury vehicles. To expand its business model, Ford is aggressively pursuing emerging opportunities with investments in electrification, autonomy and mobility. Ford provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products and services, please visit www.corporate.ford.com.
Ford’s history in the Middle East goes back more than 60 years. The company’s local importer-dealers operate more than 155 facilities in the region and directly employ more than 7,000 people, the majority of whom are Arab Nationals. For more information on Ford Middle East, please visit www.me.ford.com.
Ford Middle East is also a responsible corporate citizen with currently three CSR initiatives running in the region including the Ford Motor Company Conservation & Environmental Grants, Ford Warriors in Pink® breast cancer awareness campaign and Ford Driving Skills for Life safe driving awareness programme for young drivers and teens.