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Ford Transit Custom to Bring Greater Efficiency to Region’s F&B Logistics at Gulfood Manufacturing Exhibition

  • Low-running costs, class-leading fuel economy and high cubic capacity  contribute to the Transit Custom Van’s positioning as the perfect partner for a wide range of business solutions
  • Transit Custom was the first vehicle in its class to receive the maximum 5 Star Euro NCAP Advanced Rewards rating for its innovative safety technologies
  • Working with RTS Thermo King and Al Tayer Motors, Ford converted Transit Custom to provide refrigerator solutions 

DUBAI, UAE. October 22, 2017 –  Ford is bringing the adaptable and versatile Transit Custom chiller van to showcase at Gulfood, the largest food and beverage manufacturing exhibition in the Middle East.

Working closely with RTS – Thermo King’s distributor in the UAE – and Al Tayer Motors, Ford has converted the Transit Custom with a refrigerator solution to demonstrate its suitability for a range of applications, from meat and seafood transportation, to floral delivery and more. 

Transit Custom’s optimised body offers class-leading load space up to 8.3 cubic-metres, a wide side-load door and 180 degree rear opening doors. With maximised carrying capability and easy loading/unloading, the Transit Custom significantly increases operating efficiency.

Low running costs and class-leading fuel economy of 15 km/l delivered by Ford’s latest 2.2-litre Duratorq TDCi diesel engine ensure Transit Custom offers significant savings in fuel costs.

“Ford’s Transit Custom refrigerated van delivers class-leading load-carrying ability and access,” said Terry Rayner, director of Commercial Vehicles at Ford Middle East and Africa. “Engineered with fuel efficiency in mind, it can run up to 1,100 km without refuelling, which over the year will save our customers an estimated 15 hours refuelling time and give them more time to increase their productivity”.

To maximise occupant protection Transit Custom features ultra-high-strength Boron steel. An enhanced restraint system makes curtain airbags available for the front seat occupants, and it is the first vehicle in its class to receive the maximum 5 Star Euro NCAP Advanced Rewards rating for its innovative safety technologies.

Transit Custom also boasts the largest clear windscreen glass area of any vehicle in its class, combines a driver-focused cockpit with car-like ergonomics, and boasts innovative stowage features and excellent access.

Together with Thermo King, Ford converted Transit Custom with temperature control options, an extremely well-designed interior, and with the space for two standard sized pallets on the long wheelbase variant, Ford Custom Transit is ready to steal the show.

“Ford is pleased to be a part of the Gulfood Manufacturing exhibition, the Middle East’s biggest show of its kind,” Rayner continued. “Transit Custom is an ideal accompaniment to any business that requires refrigeration on the move, and we’re excited to be showcasing its versatility to the tens of thousands of industry stakeholders at the show in Dubai.”

The adaptability of Transit Custom means it’s the perfect accompaniment to a great deal of businesses – from meat and seafood transportation, to floral delivery and more – with a wide range of options and applications for its interior.  

Being held at Dubai World Trade Centre between October 31 and November 2, Gulfood is the largest show of its kind in the Middle East. Ford Custom Transit will be on display for the three-day event in the Logistics section at the exhibition.

For the Arabic version of the press release, please click here: Arabic

 

About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 203,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.

Ford’s history in the Middle East goes back more than 60 years. The company’s local importer-dealers operate more than 155 facilities in the region and directly employ more than 7,000 people, the majority of whom are Arab Nationals. For more information on Ford Middle East, please visit www.me.ford.com.

Ford Middle East is also a responsible corporate citizen with currently various CSR initiatives running in the region including the Ford Motor Company Conservation & Environmental Grants, Ford Warriors in Pink® breast cancer awareness campaign, Ford Driving Skills for Life for young drivers and the Henry Ford Entrepreneurship Academy education initiative for young entrepreneurs.