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Buy Your Dream Ford, We’ll Pay for Your License: Al Jazirah Vehicles Agencies Co Helps Welcome New Female Customers to the Driver’s Seat
- Exclusive offer to female customers removes cost barrier from obtaining a new driver’s license
- Offer runs until September 30 and covers license fees of up to SAR2,520
RIYADH, Saudi Arabia, July 31, 2018 – Al Jazirah Vehicles Agencies Co., the Ford and Lincoln distributor in Saudi Arabia, has announced an exclusive offer for its female customers: purchase any new Ford model from one of its showrooms, and the company will pick up the bill for your new driver’s license.
The offer runs until September 30 and will cover up to SAR2,520 in license fees. The offer is open to all female customers who buy a new Ford vehicle, and can produce a receipt for their driving license fees.
“Ford is committed to delivering the best products, services, and we are in turn committed to helping out female customers in getting the best overall ownership experience in the Kingdom,” said Mohammed Al Kraidees, CEO, Al Jazirah Vehicles Agencies Co. “ AJVA will pay the cost of obtaining a driver’s license, and we hope that this will further facilitate this process and help more women to get behind the wheel of their dream Ford car as soon as possible.”
The offer is the latest in a series of initiatives AJVA has made in welcoming its female customers into their showrooms. The company last month revealed initiatives that included upgrades to its main showrooms that helped welcome customers in a warm welcoming environment for families, and announced the appointment of highly-trained female sales consultants, many of whom have years of experience with the Ford brand and products.
“Our goal is to create a relaxing environment that enables a new wave of customers to enjoy the entire experience of buying and owning their dream Ford,” said Mr Al Kraidees. “There is a lot to consider when buying a new car, and the cost of obtaining a license shouldn’t be one of them. We really want the experience to be as stress-free as possible for our female customers, and we hope that by covering the cost of the license our customers will remember Ford every time they get behind the wheel.”
About Ford Motor Company
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 202,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.
Ford’s history in the Middle East goes back more than 60 years. The company’s local importer-dealers operate more than 155 facilities in the region and directly employ more than 7,000 people, the majority of whom are Arab Nationals. For more information on Ford Middle East, please visit www.me.ford.com
Ford Middle East is also a responsible corporate citizen with currently various CSR initiatives running in the region including the Ford Motor Company Conservation & Environmental Grants, Ford Warriors in Pink® breast cancer awareness campaign, Ford Driving Skills for Life for young drivers and the Henry Ford Entrepreneur Academy, education initiative for young entrepreneurs.