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DUBAI, UAE, July 24, 2019 – With a new look and a host of new features as standard equipment, including more standard driver assist technologies than any other midsize SUV, the new Ford Edge is the company’s most technologically advanced SUV ever produced.
The new Ford Edge offers a comprehensive range of camera- and sensor-based driver assistance technologies designed to make journeys more comfortable and less stressful, and to help drivers avoid or mitigate the effects of collisions; including the Middle East debuts of Post‑Collision Braking and Evasive Steering Assist.
The new Edge launches in the Middle East with a choice of engines: the 250hp 2.0-litre EcoBoost inline four cylinder for Ambiente, Trend and Titanium models, and the 335 horsepower 2.7-litre twin-turbocharged EcoBoost V6 for the all-new Edge ST performance SUV.
Smart SUV for a smart world
Titanium and ST models also get the following features:
Driving and parking in towns and built-up areas is made more comfortable and less demanding with features including Cross Traffic Alert, Ford Adaptive Steering, Active Park Assist with Perpendicular Parking, Side Parking Aid and Park Out Assist that helps drivers pull out of parking spaces.
Powerfully sophisticated performance
The new Edge uses Ford’s latest powertrain technologies to deliver effortless performance alongside optimised fuel-efficiency.
A small, high pressure turbo and larger, low pressure turbo work in series at low rpm for greater responsiveness and enhanced torque. At higher engine speeds, the larger turbo works alone to produce the boost required to deliver peak power.
Ford’s new eight-speed automatic transmission has been engineered to further optimise fuel-efficiency and deliver responsive performance and smooth, swift gearshifts. Tuned to meet European driving expectations, the transmission features:
Connected and comfortable interior
An available wireless charging pad nestled in the new Ford Edge forward media bin now enables cable-free charging of compatible devices, and Ford’s SYNC 3 communications and entertainment system – compatible with Apple CarPlay and other mobile platforms– enables drivers to control connected smartphones, audio, navigation and climate using voice commands and an 8-inch colour touchscreen.
Customers can further upgrade their audio experience with a new premium B&O PLAY sound system that has been specially tuned for Edge. The system uses a 10-channel Digital Sound Processor to control and equalise each of the 12 speakers, ensuring an even sound distribution throughout the cabin. A surround sound option delivers an even more enveloping audio experience.
The new Edge also offers a new fully configurable 3D digital instrument cluster that allows drivers to personalise the layout of the speedometer, rev-counter and vehicle information displays to suit their own preferences – and even adjust between one of seven colours – while maintaining a simple, elegant appearance. Further available comfort and convenience technologies include a full length panoramic glass roof, heated and cooled front seats, heated rear seats and a heated steering wheel.
With harmonious, high quality materials and cutting-edge design, the spacious new Edge interior exudes a premium feel. A redesigned centre console features a new rotary gearshift dial for the eight-speed automatic transmission that frees up space and allows easier access to the wireless charging pad, while enhancing the vehicle’s modern, sophisticated feel.
An electronic parking brake button in place of a conventional parking brake lever also helps maximise space and houses adjustable cup holders and a deep storage box with enough space for books, toys and tablets. An even larger swing-bin glovebox sits under the dashboard, and further stowage is available in the instrument panel top.
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About Ford Motor Company
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 196,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.
Ford’s history in the Middle East goes back more than 60 years. The company’s local importer-dealers operate more than 155 facilities in the region and directly employ more than 7,000 people, the majority of whom are Arab Nationals. For more information on Ford Middle East, please visit www.me.ford.com.
Ford Middle East is also a responsible corporate citizen with currently various CSR initiatives running in the region including the Ford Motor Company Conservation & Environmental Grants, Ford Warriors in Pink® breast cancer awareness campaign, Ford Driving Skills for Life for young drivers and the Henry Ford Entrepreneurship Academy education initiative for young entrepreneurs.