Ford Media Center

Tested To Extremes: Next-Gen Ranger Wildtrak’s Punishing Path to Customers

Dubai, United Arab Emirates, 1 May 2023 – When it comes to testing the Next-Gen Ranger Wildtrak’s toughness and durability, Ford’s global team of development engineers doesn’t pull any punches. After all, they need to deliver a truly global pick up that is up for the challenge.

Built from the ground up to be the toughest, smartest, most versatile and most capable Ranger ever suited for an active lifestyle amongst the Middle East’s fearless experts, the truck is being subjected to more physical and virtual testing than ever before.

“Earning a Built Ford Tough status is not something we take lightly,” said John Willems, Ford Ranger Chief Program Engineer. "Every part of the Next-Gen Ranger was tested to the same standards that we demand of every Ford vehicle.”

The Next-Gen Ford Ranger is being put through its paces across some of the toughest terrain around the world to, not only ensure it is capable and customer ready, but that it also meets Ford’s stringent world-class quality, reliability and durability standards.

“It’s important that our customers are able to rely on Ranger to deliver years of dependable service,” said Willems. “So, we’ve gone to great lengths to subject next-gen Ranger to extreme tests – stressing it much more than a typical consumer would – to help ensure it is ready to face everything life throws at it.

“Whether it’s tackling muddy bush tracks, coping with the rigours of extreme tropical weather, towing over alpine passes, or enduring temperatures of more than 50° Celsius, Ranger has to do it all.”

So far, Next-Gen Ranger testing has covered around 10,000km of desert driving, the equivalent of 1,250,000km of customer driving, and the equivalent of 625,000km of rugged off-road durability testing at maximum load capacity, and testing is continuing around the world. But even before the first prototypes hit the road for testing, Ford’s engineers subjected Next-Gen Ranger to thousands of hours of computer simulations and thousands more of real-world simulations in labs, covering everything from aerodynamics to component and structure durability.

“Computer simulations have helped us speed up development, while lab testing has helped us refine and test specific components – but there really is no replacement for real-world testing to really see how it stands up to years of customer use,” Willems explained.

Ranger customers expect their vehicles to go above and beyond, so this rigorous testing mimics a variety of real-world scenarios customers might put their pickup through. And it takes place at Ford facilities across the world to ensure Next-Gen Ford Ranger meets the needs of customers across the globe, including the Middle East.

Some of these tests are deemed too rigorous for humans to endure, so computer simulations and robotics are used to replace humans in cases like the extreme ‘squeak and rattle’ rig where the pickup’s suspension and whole body is exposed to punishing test cycles that are repeated 24/7.

“Our job as engineers is to translate the customer experience insights into a clear product definition brief for the engineering group, which becomes the absolute reference for engineers. This is particularly important for the Ranger, given we are developing it to be sold across the globe,” Willems concluded.

 

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company's Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford is pursuing mobility solutions through Ford Next. Ford employs about 173,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com