Ford South Africa has developed and launched several iconic cars for local enthusiasts over the decades. Many of these developments have been unique to the South African market, building the Ford brand and heritage on our local roads and racetracks.

Engineered to go further off-road without compromise, Ford’s new Ranger Wildtrak X is built to help owners tackle daily adventures and weekend escapes with a host of new trail-ready technologies and equipment.

The Ford Wildlife Foundation (FWF) has a long and proud legacy of supporting environmental research, conservation and education across Southern Africa over the past three decades, and is currently involved with 29 projects across the region.

In today’s fast-paced, interconnected world, it’s almost impossible to envision life a century ago without the modern conveniences we now take for granted, such as computers, high-speed internet, smartphones, air travel, and automobiles, which are so fundamental to everything we do. Ford has played an integral role in South Africa’s history since establishing its local operations in 1923, boasting a proud tradition of pioneering achievements and industry milestones over the past century.

Ford is set to launch the exciting Puma in South Africa in October 2023, introducing its vibrant SUV-inspired compact crossover to local customers. The Puma fuses an unmissable silhouette, uncompromised load space and interior comfort, along with Ford’s multiple award-winning 1.0-litre EcoBoost engine.

For adventurers who need to tow, the Ford Everest’s rugged capability, innovative technologies and smart safety features make hitching and hauling a trailer or caravan easier, safer, and more convenient than ever.

The 2nd of September marks International Vulture Awareness Day, and the Ford Wildlife Foundation (FWF) is supporting an innovative initiative to protect our region’s biodiversity through environmental education, research, and conservation projects across Sub-Saharan Africa. At the core of their mission is the locally assembled Ford Ranger Double Cab 4x4, a key mobility asset that is advancing Cape vulture (Gyps coprotheres) research in KwaZulu-Natal (KZN) and the Eastern Cape

The South African Rally Raid Championship (SARRC) raised the ante for competitors on 18 and 19 September 2023 by scheduling back-to-back races for rounds four and five of the 2023 season in the Free State town of Parys. The event lived up to all expectations of being a tough test for the teams and vehicles, with almost 750km of fierce competition playing out in the dry and extremely dusty winter conditions over the two days.

Deep inside a metal storage garage hidden behind a wind tunnel building in Allen Park, Michigan, a handful of team members gathered in 2021 for a new, after-hours mission that on paper felt like an impossible dream: design a Mustang to take on the best of European sports cars.

Community members and a school in Komani (formerly Queenstown) in the Eastern Cape are the latest beneficiaries of disaster relief support from Ford and Gift of the Givers Foundation, following torrential rain and extensive flooding experienced in the area during February 2023.