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Lincoln X Women
In recognition of International Women’s Day and Mother’s Day, Lincoln Middle East has launched the #LincolnXWomen campaign to celebrate women throughout the month of March. Over the course of the month, Lincoln celebrates the powerful and inspiring stories of women throughout the region, with a curated docu-series highlighting their journeys and achievements.
Having kicked off on International Women’s Day, every week saw the release of a curated video, rolled out across Lincoln’s social media channels. Through #LincolnXWomen, the luxury automotive brand reveals the stories of some of the region’s powerful and inspiring women.
Following the journeys of four women, the docu-series launched with Noha Hefny. The series also showcases Aida Al Busaidy, Zainab Al Saleh and Alissar Nasr Soubra.
Noha Hefny
Co-founder of regional start-ups ‘She is Arab’ and ‘Lit Creative’, and mother of two, Noha previously worked as a senior consultant for UN Women and a corporate Communications and CSR director in a global firm. Passionate about social causes and society, her career began with UNHCR, where she was the only Arab woman to work in refugee camps in East Sudan and South of Algeria at the time.
Noha’s roles and journey have seen her play an integral part in both private and public sectors, launching a number of impactful sustainable development programs. She is an advocate of women and youth empowerment and the UN Sustainable Development Goals, as well as the recipient of an award, recognized for her leadership and humanitarian impact.
Zainab Al Salih
The founder and creative force behind the Dubai based luxury weddings boutique, Carousel, Zainab Al Salih is recognized as one of Dubai’s leading female entrepreneurs. Starting her career as a banker, Zainab found her calling in boutique wedding design, planning and event management. Eschewing the safer and more traditional career choice, Zainab followed her passion of bringing joy and happiness to people’s lives, creating dream-like occasions.
Through Zainab’s vision and her passion, through her love of people and her compassion, and through her attention to detail and personal grace, Carousel has become one of the most highly sought-after luxury wedding design and planning agencies in the Middle East.
Alissar Nasr Soubra
Harvard graduate, Alissar Nasr Soubra, is passionate about women and education and has over 30 years of experience in academia. As CAO at Academia Management Solutions International, Alissar serves over 8,000 students, 6,000 Alumni, and 600 teachers, and is dedicated to supporting and harnessing their passion and drive for the future.
Aida Al Busaidy
Renowned communications and marketing personality, with over 16 years of experience, Aida is the Director of Consumer to Consumer Marketing Management & Campaigns of the Department of Tourism & Commerce Marketing in Dubai. In parallel, Aida is a writer, contributing to several publications, and is the development editor of the online e-magazine called “Sail E-magazine”.
A passionate advocate for women’s rights and social issues, she also co-founded the E7 Daughters of the Emirates project, an initiative launched by the Promise of a Generation community network that works to develop the potential of young Emirati women to make a positive impact on the community.