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Lincoln officially launched in China today with its Lincoln MKZ and Lincoln MKC – the first of a new breed of global vehicles developed with today’s Chinese luxury auto customer in mind.
Featuring distinctive design, meticulous craftsmanship and innovative technologies, these new Lincoln vehicles will be mated to a unique personalized retail experience called The Lincoln Way in newly designed and constructed independent Lincoln stores throughout China.
“Today is a significant step forward for Ford Motor Company, for the Lincoln brand, and for our business in China,” said John Lawler, chairman and CEO, Ford China. “With Lincoln MKZ and Lincoln MKC, we now will begin serving luxury customers in China. We believe Lincoln’s highly competitive products, coupled with its innovative and personalized ownership experience, will provide our customers with a totally differentiated offering in today’s competitive luxury auto market in China.”
Lincoln MKZ – loaded with technology and the first vehicle in Lincoln’s new product lineup – gives Chinese customers a fresh choice in the popular premium midsize sedan segment. Three trim levels are available – MKZ Select Series retailing at about $51,600 (315,800 yuan)*, MKZ Reserve Series at about $57,100 (349,800 yuan) and MKZ Preferred Series at about $64,700 (395,800 yuan).
The Lincoln MKC premium small utility vehicle blends inspired design and dynamic driving performance to appeal to today’s Chinese luxury customers who are seeking new driving experiences.
Lincoln MKC is available in four trim levels – MKC Select Series starting at about $55,500 (339,800 yuan), MKC Reserve Series at about $62,000 (379,800 yuan), MKC Reserve Series with all-wheel drive at about $65,000 (397,800 yuan) and MKC Preferred Series at about $71,500 (438,000 yuan).
“Both Lincoln MKZ and Lincoln MKC are exquisitely designed and meticulously crafted motorcars that are distinctive, elegant, full of technology and a delight to own,” said Robert Parker, president, Lincoln China. “Combined with a deeply personal buying and ownership experience, these products will deliver to luxury customers in China what they deserve but are not getting in today’s market. Lincoln is the right brand at the right time in China.”
Along with MKZ and MKC, Lincoln will bring the premium MKX midsize utility vehicle, Navigator full-size SUV and a full-size sedan to China, for a total of five entries in the new market by 2016.
The Lincoln Way, in China
Lincoln also is launching an innovative retail experience for luxury automotive ownership in China called The Lincoln Way. Rooted in the brand’s heritage of personal service, and developed over three years of research across luxury retail experiences in different sectors, including hospitality, The Lincoln Way creates lasting relationships through personally crafted experiences.
Key elements of The Lincoln Way include a distinct, welcoming, homelike environment featuring a relaxing tea room; intuitive personalized technology with an exclusive Personalization Studio; and complete sales and service transparency.
The first three Lincoln stores offering The Lincoln Way officially open on Nov. 6 in Beijing, Shanghai and Hangzhou. Five more stores will open by the end of the year. The company plans to open 60 Lincoln stores in 50 cities throughout China by 2016.
Concurrently, Lincoln is launching Lincoln Automotive Financial Services to support its customers and dealers in China. Lincoln Automotive Financial Services will provide competitive financing products and exceptional service to customers throughout China.
*Monetary conversions are as of Wednesday, Oct. 22, 2014.
The Lincoln Motor Company is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. For more information about The Lincoln Motor Company, please visit media.lincoln.com or www.lincoln.com. Follow us on Facebook at facebook.com/lincoln.