• Edmunds Buyers Most Wanted award recognizes most in-demand vehicles in each segment; Lincoln Navigator earned award for Luxury Large SUV category
• Navigator sales were up 80.9 percent through October, with Black Label and Reserve trim series making up almost 90 percent of sales.
• Lincoln sales statistics show that more than 55 percent of Navigator sales are conquests, most of which from other luxury brands

DEARBORN, Mich., Nov. 15, 2018 – The Lincoln Navigator, the full-size luxury SUV that’s been an increasingly popular choice among luxury buyers, now has been recognized by Edmunds as just that ­– a “most wanted” vehicle.

The Navigator earned the 2019 Edmunds Buyers Most Wanted Award in the Luxury Large SUV category. The Buyers Most Wanted awards recognize the most in-demand vehicles in each segment based on overall sales figures, days-to-turn and shopper interest data on Edmunds.

Navigator sales were up 80.9 percent through October, with Black Label and Reserve trim series making up almost 90 percent of sales.

 “The totally redesigned Lincoln Navigator represents a huge shake-up in the luxury large SUV category and is the comeback story of the year in the industry,” said Ivan Drury, senior manager, Industry Analysis, Edmunds. “The fastest-selling vehicle in its class, shoppers flocked to the Navigator almost faster than Lincoln could make them, marking quite a turnaround for the nameplate and a big win for the brand.”

Lincoln sales statistics show more than 55 percent of Navigator sales are conquest, with buyers coming from Mercedes-Benz, Cadillac, Land Rover and other luxury brands. Navigator clients also are skewing younger than traditional Lincoln buyers, with approximately 50 percent between the ages of 34 and 54.

Read the complete Edmunds release here.