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DEARBORN, Mich., February 19, 2024 – As the all-new 2024 Lincoln Nautilus goes on sale, Lincoln is introducing its full in-cabin Digital Scent collection, now offering a total of seven specially curated fragrances.
For the all-new Nautilus vehicles equipped with Lincoln Digital Scent feature, clients will receive a collection of three in-cabin scents, each with a blend of scents that create a specially curated experience:
Four new available scents now added to the collection include:
“We are bringing Digital Scent to the all-new 2024 Lincoln Nautilus, allowing our clients to immerse themselves in revitalizing moments during their drive,” said Teresa Cheung, manager of Client Experience. “Personalization is important to our clients, and we have allowed them to select their preferred scent to customize their very own in-vehicle sanctuary.”
Creating an Immersive Experience
As the focus on overall personal wellness grows, Lincoln continues to explore new ways to bring in signature features to its vehicles. Lincoln engineers and designers have studied how the senses can impact mood, as well as physical and mental wellbeing, and how that translates into a relaxing experience for the client. The sense of smell is of special interest, as scents and the power of aromatherapy can affect overall mood.
“Scent is one of the five senses that has one of the strongest connections to not only memory, but emotion and can play a significant role in creating an experience for our clients on the road,” said Flore Tramblin, visualization designer for Lincoln.
Fragrances were specially curated by perfumiers for the brand in collaboration with Lincoln designers. Lincoln specifically chose to work with fragrance suppliers that use International Fragrance Association (IFRA)-certified fragrances.
The name Digital Scent is fitting as each scent cartridge features a microchip and is controlled through the vehicle’s center stack touchscreen. The scenting experience also works in collaboration with the new Lincoln Digital Experience, which is easily customizable to let clients extend their digital lives into the vehicle through their favorite apps and services.
Within the digital scent touchscreen, clients can select the individual scent and control the level of scent dispersion through three levels. Separate profiles can also be created to customize how the scent is dispersed throughout the drive. In addition, smart controls can be customized in the vehicle, allowing the driver to adjust the scent settings so one can truly relax and recharge while scent envelopes the senses with each ride.
Digital Scent is unique as the cartridges diffuse from the center console, separately from the vehicles’ heating and cooling systems, so the driver can turn the scent on and off independently. Scent cartridges were rigorously tested in temperatures –40˚ F to 185˚ F (–40˚ C to 85˚ C) for compatibility with multiple climates.
Lincoln Digital Scent cartridges are available for purchase on the accessories page of Lincoln.com, through Lincoln Access Rewards, and utilizing the in-vehicle QR code in the all-new Nautilus.
Lincoln is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. For more information about Lincoln, please visit media.lincoln.com or www.lincoln.com.