Introducing two new Lincoln Black Label themes
Joining the Lincoln Black Label Invitation theme – with Black Onyx leather interior, Ebony headliner and Khaya wood accents – are two new thoughtfully crafted and richly appointed Black Label options for 2025. True to Lincoln Black Label standards, all themes are thoughtfully created and use premium materials to create the ultimate in Lincoln luxury.
“Lincoln Black Label heightens the Navigator ownership experience, and the new themes, Enlighten and Atmospheric, offer new opportunities for more personalization and for clients to express themselves,” said Marcia Salzberg, senior color and materials designer, Lincoln. “The combination of colors and textures are designed to create a more tranquil space.”
The Enlighten theme, which celebrates the beauty of a sunrise and the dawn of a new day, is outfitted in Warm Horizon leather seating surfaces, a light beige with gray piping and stitching, and laser-etched birch woods accents. Espresso carpeting and Ebony headliner complete the Enlighten environment.
The Atmospheric theme, inspired by the color of a stormy day, is complemented with Salt Crystal Gray leather seating surfaces, Salt Crystal Gray headliner, and black flooring. Ash wood appliques and Radiant Copper accents add understated elegance. Like other Lincoln Black Label themes, Atmospheric includes a leather-covered rear console, as well as heated third-row leather seating surfaces, heated and ventilated second-row captain’s chairs and wireless charging pad.
For the first time, Lincoln Black Label elegance extends to the exterior of the vehicle with the Atmospheric Lincoln Black Label theme. Unique to the theme are Radiant Copper accents on the grille and fender badging, as well as 24-inch Radiant Copper aluminum wheels.
A bold, confident look
Bold styling defines the Navigator design. Its dynamic, confident front end is highlighted by a signature grille with integrated lightbar that stands upright and strong, presenting a confident and modern appearance that is consistent across the lineup. The lightbar illuminates sequentially from the center outward on vehicle approach, part of the Lincoln Embrace welcoming sequence. The new, full-width taillamps do likewise, and the driver’s seat and mirrors auto-adjust to preferred settings.
The tapered roofline and integrated roof rails help the vehicle cast a modern profile. Traditional chrome is absent and satin aluminum accents are added for a modern exterior look.
The full-width taillamps spread across the liftgate fronted by 3D badging that lights up as part of Lincoln Embrace and backed by a galaxy of Lincoln stars laser-etched into the rear panel.
While 22-inch wheels are standard; 24-inch high-gloss Ebony or Luster Nickel aluminum wheels are available on Navigator for the first time.
For more sporty styling, the available Jet Appearance Package offers unique 22-inch high-gloss Ebony black aluminum wheels, plus black exterior accents on the belt molding, grille, front bumper fascia, roof rack and Jet Appearance Package Lincoln badging.
Effortless journeys
Lincoln BlueCruise hands-free highway driving is standard on Navigator. As BlueCruise assists with braking, accelerating and steering, the system helps reduce some of the stress of driving, helping clients to arrive at their destination more energized.
The latest version of BlueCruise enables a smoother drive and more time in hands-free mode on average. The system includes new features such as Lane Change Assist, which allows a driver to switch lanes hands-free with a tap of the turn signal when the path is clear, and In-Lane Repositioning, which helps provide more space by subtly shifting away from vehicles in adjacent lanes.
Navigator clients have access to BlueCruise for four years at vehicle purchase. BlueCruise is also available across the entire Lincoln portfolio.10
Other new driver-assist features for Navigator include Turn Signal View, which projects a camera view of the adjacent lane on the 48-inch panoramic display when the turn signal is engaged. Intersection Assist can help detect oncoming traffic while attempting to turn left. If the system detects an oncoming vehicle, it provides an audible alert and applies the brakes.11
On all models, a twin-turbocharged 3.5-liter V6 engine with 440 horsepower and 510 lb.-ft. of torque12, standard four-wheel drive and adaptive suspension with continuously controlled damping make Navigator the ultimate vehicle to carry your crew on its journeys.
Navigator is also equipped with effortless features like Pro Trailer Backup Assist, which helps even novice drivers maneuver their trailer into tight spots, and Trailer Hitch Assist, which makes connecting your trailer a breeze. An available Heavy-Duty Trailer Tow Package increases towing capacity to 8,700 lbs. without the need for a load-leveling bar.
The all-new 2025 Lincoln Navigator goes on sale next spring.
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1Available at participating Lincoln Black Label retailers only.
2Class is Large Traditional Premium Utility.
3Some Lincoln Digital Experience features require a Connected Services plan. Don’t drive while distracted or while using handheld devices. Use voice-operated systems when possible. Some features may be locked out while the vehicle is in gear. Not all features are compatible with all phones.
4Compatible Android or Apple phone with compatible active data plan and software required. The Lincoln Digital Experience system does not control third-party products while in use. Third parties are solely responsible for their respective functionality.
5Available on select vehicles. Requires feature activation. Not compatible with all mobile phones.
6Connected Services and features depend on AT&T network availability and compatible plan. 5G not available everywhere. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features. Connected Services excludes Wi-Fi® hotspot. Available Wi-Fi hotspot requires separate AT&T subscription.
7Eligible vehicles receive either three or four years of complimentary access to Alexa Built-In. Lincoln Premium Connectivity offered on eligible vehicles as a one-year or four-year complimentary trial. Don’t drive while distracted or while using handheld devices. Use voice-operated systems when possible. Some features may be locked out while the vehicle is in gear. Not all features are compatible with all phones, Lincoln Premium Connectivity offered on eligible vehicles as a one-year or four-year complimentary trial. Trails begin upon new vehicle warranty start date. Access to Alexa Built-In requires an Amazon account, Lincoln Digital Experience, and Lincoln Connect(r) activated through the Lincoln Way® App (see Lincoln Way Terms for details). Some Google Assistant, Google Maps, Google Play and Alexa Built-In features require Lincoln Premium Connectivity Connected Service Plan or Wi-Fi network. Connected Services and features depend on compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features. Lincoln Way App, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.
8Lincoln will offer a complimentary 12-month subscription to Calm through the Lincoln Way App or Lincoln.com for current owners of a 2023-2025 model-year vehicle with a registered vehicle identification number (VIN) in a Lincoln Way account. Subscription period begins from the date of activation. Promotion ends 12/31/25. Don’t drive while distracted or while using handheld devices. Use voice-operated systems when possible. Program may be modified, suspended or terminated at any time by Lincoln.
9Wireless charging may not be compatible with all mobile phones.
10Available feature. Equipped Lincoln vehicles come with either a complimentary trial period or an included duration, after which purchase is required. Modem activation is required for subscription purchase and for initial activation of BlueCruise (for pre-2024 model-year vehicles). See your Lincoln Retailer for details. BlueCruise is a driver-assist feature and does not replace safe driving or driver’s attention, judgement or need to control the vehicle. Only remove hands in a hands-free Blue Zone. Always watch the road and be prepared to resume control. See Owner’s Manual for details and limitations.
11Driver-assist features are supplemental and do not replace the driver’s attention, judgement and need to control the vehicle. It does not replace safe driving. See Owner’s Manual for details and limitations.
12Horsepower and torque ratings based on premium fuel per SAE J1349® standard. Your results may vary. Horsepower and torque are independent attributes and may not be achieved simultaneously.
Google, Android, Google Play, Google Maps and other marks are trademarks of Google LLC. Compatible Android phone
and compatible active data plan required. Data rates may apply. Amazon, Alexa and all related marks are trademarks of Amazon.com, Inc. or its affiliates. Apple, Apple CarPlay, iPhone and Siri are trademarks of Apple Inc., registered in the U.S. and other countries.
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