Ford Media Center

Crowdsourcing Tech Could Save You €500 by Beaming Pothole Warnings Direct to Your Dashboard

  • Research has begun into a virtual pothole map for drivers
  • Cost of repairing damage caused by potholes can easily top €500
  • Bad road surfaces contribute to more than a third of all accidents every year
  • Road damage is likely to be worsened by a winter that is expected to set seasonal records
  • Many could be hit during Easter getaway when in U.K. alone, 16 million drivers take to road
  • Real-time pothole warnings made possible by cameras and embedded modem in the car

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COLOGNE, Germany, Feb. 16, 2017 – With this winter expected to set records as being the worst ever, in some parts of Europe, drivers could be forgiven for thinking that as temperatures finally rise they can now dream of Easter getaways. *

But freezing temperatures, ice and snow will likely lead to more cracked and potholed roads.

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Across Europe, bad road surfaces contribute to more than a third of all accidents every year. ** In 2011, 20 million potholes were reported in Europe but only half were filled – at an estimated cost of more than €1.2 billion. ** And in Great Britain, a pothole damage claim is received by local authorities every 17 minutes – with claims averaging £432 (€508). ***

You could, however, be spared costly car repairs with the help of an ingenious crowd‑sourced virtual pothole map, which Ford for the first time revealed today it is researching, with testing due to start later this year. The map would show drivers, in real-time, on in-car displays, where potholes are, how bad they are, and suggest alternative routes.

“A virtual pothole map could highlight a new pothole the minute it appears and almost immediately warn other drivers that there is a hazard ahead,” said Uwe Hoffmann, research engineer, Advanced Chassis Control Technologies, Ford of Europe. “Our cars already feature sensors that detect potholes and now we are looking at taking this to the next level.”

Cold, ice and snow all cause roads to freeze, thaw and ultimately break apart, a situation compounded by heavy spring rain that fills the holes – spelling trouble for the 16 million motorists who hit the road for the Easter break, in the U.K. alone. **** Ford cars including Galaxy, Mondeo and S-MAX, already use on-board sensors for Continuously Controlled Damping with Pothole Mitigation that detects potholes using sensors and adjusts the suspension to help reduce any potential damage.

Engineers are now researching also using cameras and embedded modems, at the Ford Research and Innovation Center, in Aachen, Germany. Together, these technologies would gather detailed information on the potholes and beam it to the cloud – where it can be made available to other drivers – in real time.

Further research is also exploring the use of an active suspension system designed to massively reduce the severity of bumps and rough road surfaces.

Ford already tests new cars on a nightmare 1.9-kilometre (1.2‑mile) road at Lommel Proving Ground, in Belgium, using replicas of some of the world’s worst potholes. 

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* http://www.mirror.co.uk/news/uk-news/uk-weather-coldest-february-ever-9802499

** http://cordis.europa.eu/project/rcn/192281_en.html

*** http://www.racfoundation.org/media-centre/pothole-compensation-claims-2015-16

**** http://www.rac.co.uk/press-centre/press-releases/16-million-to-get-away-as-motorists-make-first-big

 

About Ford Motor Company

Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 201,000 employees and 62 plants worldwide, the company’s core business includes designing, manufacturing, marketing and servicing a full line of Ford cars, trucks and SUVs, as well as Lincoln luxury vehicles. To expand its business model, Ford is aggressively pursuing emerging opportunities with investments in electrification, autonomy and mobility. Ford provides financial services through Ford Motor Credit Company.  For more information regarding Ford and its products and services, please visit www.corporate.ford.com.

 

Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 53,000 employees at its wholly owned facilities and approximately 68,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 24 manufacturing facilities (16 wholly owned or consolidated joint venture facilities and 8 unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.