Ford is today pledging to car enthusiasts across Europe that the acclaimed “fun-to-drive” character that has helped define generations of the automaker’s vehicles will remain at the heart of a new era of electrified and connected products.

Company to detail priority areas of Ford+ plan for growth and value creation based on ‘always-on’ customer relationships and leadership in electric vehicles, connected services.

The advent of streaming services, audiobooks, digital radio and podcasts mean drivers have access to a wider range of music and spoken word entertainment than ever before.

Ford has increased the number of models offering owners heightened protection from theft thanks to security technology which disables their keyless entry fobs when not in use to block illegal hacking.

Ford has scooped three major awards for two vehicles at the 2021 What Car? Awards, with two going to last year’s overall Car of the Year, the Ford Puma.

The award-winning Ford Puma is set to claim fresh admirers with its launch on the AA Driving School fleet, alongside siblings Fiesta and Focus.

With traditional family getaways across Europe disrupted this summer, many people are now exploring holiday experiences closer to home. Internet searches for “staycation” rose by 722 percent during summer 2020 in the UK compared with the same period in 2019, with holidaymakers in other countries including Germany and Italy also choosing to explore destinations closer to home. 1 Ford has teamed up with outdoor experience experts komoot to create the ultimate collection of close-to-home weekend adventures. The komoot app and website enables anybody to plan, navigate and enjoy an adventure in the great outdoors, tailored for different locations, activities and abilities.

Mustang Mach-E customers will receive all the equipment and support they need for a seamless, stress-free and confidence-inspiring all-electric vehicle ownership experience.

Demand for vehicles that help customers get the most from their time outdoors is fuelling the success of Ford’s Active range of outdoor adventure models.

Demand for vehicles that help customers get the most from their time outdoors is fuelling the success of Ford’s Active range of outdoor adventure models.