Ford has announced the appointment of Achraf El Boustani as managing director for its North Africa operations. El Boustani, whose mission is to further accelerate sales growth and improve the brand's competitiveness in North Africa, will be based in the company’s regional headquarters in Casablanca.
The appointment of El Boustani, a Moroccan national who got promoted form his previous role of deputy managing director, confirms Ford's commitment to the Kingdom and the brand's determination to develop local talent to support the manufacturer's strategy in the national and regional markets.
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Ford Motor Company is today calling on the next cohort of future business leaders to sign up for the Henry Ford Entrepreneurship Academy (HFEA) workshops, which return to Morocco May 16-18, 2017.
The programme, which will run concurrently in both French and English over three days, is designed to serve aspiring and novice entrepreneurs in Morocco who possess a business idea and are in need of guidance in relation to properly formulating the value of their proposal, understanding consumers’ needs and laws for governing their business, and acquiring financing and marketing know-how.
Ford Middle East & Africa’s president, Jacques Brent today commended SCAMA, Ford’s local importer-dealer, for recording strong achievements for the Ford brand in 2016, and reaffirmed the company’s commitment to the Moroccan market during a special visit to the Kingdom.
Ford Motor Company today announced the latest recipients of its Conservation and Environmental Grants, with $120,000 being made available to the successful entries. Accepted from Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, Tunisia, United Arab Emirates and Yemen, the touted projects focused on three main areas: Environmental Education, Protection of the Natural Environment and Conservation Engineering.