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Ford Reaffirms its Commitment to Morocco

Ford Middle East & Africa’s president, Jacques Brent today commended SCAMA, Ford’s local importer-dealer, for recording strong achievements for the Ford brand in 2016, and reaffirmed the company’s commitment to the Moroccan market during a special visit to the Kingdom.

Ford had registered a strong performance in 2016, having secured its spot among the top three best-selling brands in Morocco, along with an impressive 10 per cent market share. According to Brent, the momentum is strong for this year, with more products and solutions on the way to serve both retail as well as fleet customers in the Kingdom.

“It gives me great pleasure to be in Morocco, our largest and most vibrant market in the North African region,” said Brent. “Thanks to the continued efforts and leadership of the SCAMA/Auto Hall family and our team here, the Ford brand today enjoys continued success and is well placed to build on this strong momentum into 2017." 

Ford sales grew 40 percent in 2016, building on their continuous upward trend thanks to the best-selling Fiesta and Focus, as well as the equally popular Fusion and Kuga. For 2017, Ford already began showcasing its latest models starting with the recently launched new Kuga, and Ford customers can look forward to new additions in the near future with products such as the Transit Connect van which joins the Built Ford Tough pickup Ranger.

Much of this growth was also driven by SCAMA's continued investment in growing the Ford customer base in the Kingdom through the expansion of their network and the addition of new branches -- an area that the dealership continues developing with two additional outlets planned this year. SCAMA's efforts to deliver some of the highest customer satisfaction levels in the Kingdom have been rewarded with the dealership earning Ford's coveted Chairman's award six times in the past eight years.

"SCAMA continues to go further in Morocco and we remain committed to deliver a superior ownership experience from the moment our customers begin their journey with the Ford brand," said Abdelouahab Ennaciri, SCAMA's general manager. "A great example of this is the FordSalaf financing cooperation with Ford Credit, SCAMA and WafaSalaf bank which has proved to be a great success as more Ford customers realise the tremendous value this product offers.”

Brent also stressed the importance of community relations in Ford Motor Company's way of doing business in markets where it serves its customers, and explained how this was an important part of the business equation.

"Being an integral part of our local communities is something Ford truly prides itself in," he said. "By offering programmes that help bring sustainable solutions over the long run, Ford Motor Company delivers true corporate citizenship."

Such an example is The Henry Ford Entrepreneurship Academy that debuted out of Morocco in 2015. The programme supports entrepreneurs through hands-on classes that familiarize them with the business world. Delivered by a group of professors from Virginia Commonwealth University and the International Institute of Higher Education in Morocco (IIHEM) with local guest speakers from top financial institutions in Morocco, these workshops have seen nearly 100 Moroccan entrepreneurs benefit with the proper know-how. Ford plans to continue delivering this programme in 2017 expanding it to other regions in Morocco as well as the Middle East region including Saudi Arabia.

Ford also helped with some of Morocco’s urban mobility challenges through its Innovate Mobility Challenge, where the company asked developers to envision apps to help Morocco’s taxi drivers fill seats, and to help passengers enjoy shared ride with faster, safer, and more cost-efficient journeys. Younes Benaomar’s Hey Taxi won the grand prize and a cash award of US$15,000.

In 2016, the Ford Motor Company Fund had also partnered with Enactus in Morocco to help students create sustainable solutions and amplify their impact by replicating a successful project that has achieved measurable improvement of people’s livelihoods, changing lives and communities. Enactus FST Mohammedia and Enactus EHTP received $25,000 for their work in the Ford Innovation Challenge, while four other teams – Enactus ISCAE, Enactus Complexe Horticole Agadir, Enactus ENSA Agadir and Enactus FSJES Tanger – were presented with Ford C3 Building Sustainable Communities Awards adding up to $25,000.

Additionally, two years ago, Ford Motor Company brought also two key community initiatives to Morocco, further integrating locally on the grass-root level.

The Ford Motor Company Conservation and Environmental Grants made their way to the North African region, offering funding to non-profit community groups, NGOs as well as individuals working hard to help save their local environment. Prior to expanding into North Africa in 2015, the programme had been running in the Middle East since 2000, and has granted to date over $1.64m to over 200 projects.

In Morocco, the Ford Grants have supported projects to help rehabilitate local wells and irrigation systems, preserve Argan trees, and develop educational tools to promote public awareness on the problems with water scarcity.

For 2016, three projects also receive funding:

  • Agricultural engineer Ait Hamou Abderrahmane receives $15,000 to help convert the country’s apiaries from traditional, seemingly random, production to an innovative organic model, which can potentially increase bee numbers in the region
  • Groupe d’ornithologie du Maroc (Gomac), receiving $12,000 for the preservation of the last significant coastal natural wetland area between the Mohammedia and El Jadida regions in Morocco.
  • Aicha El Moutaouakkel receive $9,000 for her campaign to fight against plastic bags. A programme of education and awareness for the benefit of students, the project hopes to eventually, once and for all, eliminate the use of plastic bags for the sake of the environment.

Women and health are also part of Ford Motor Company’s focus with the unique Ford Warriors in Pink programme that highlights the spirit of courage in women fighting breast cancer with the aim to inspire others who are facing the challenge. Warriors in Pink has helped tell the story of local Moroccan “models of courage” and empowered these women to spread the warrior spirit among their communities.

For the Arabicversion of this release, please click here: Arabic

About Ford Motor Company

Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 201,000 employees and 62 plants worldwide, the company’s core business includes designing, manufacturing, marketing and servicing a full line of Ford cars, trucks and SUVs, as well as Lincoln luxury vehicles. To expand its business model, Ford is aggressively pursuing emerging opportunities with investments in electrification, autonomy and mobility. Ford provides financial services through Ford Motor Credit Company.  For more information regarding Ford and its products and services, please visit

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