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BAJA, Mex., Nov. 22, 2020 – The Bronco R Race Prototype, piloted by Cameron Steele, Shelby Hall and a team of veteran Ford off-road racers, finished the 53rd SCORE-International Baja 1000 in Class 2 in just over 32 hours. The race adds to Bronco’s storied history at Baja dating back to 1967.
Sharing in the effort were co-drivers Johnny Campbell, Curt LeDuc and Jason Scherer.
“When Bronco returned we said it would follow in the legacy of the first-generation Broncos that forever changed the off-road landscape – and today’s finish demonstrates we’re continuing the ‘Built Wild’ pedigree of Bronco,” said Mark Rushbrook, global director, Ford Performance motorsports.
Powered by a fully stock Ford 2.7-liter EcoBoost engine and Ford 10-speed SelectShift automatic transmission, the Bronco R Race Prototype serves as a testbed for Bronco Built Wild Extreme Testing durability regimen and for the final the Baja Mode calibrations for the Terrain Management System™ with G.O.A.T. Modes on the production versions.
A pre-production 2021 Bronco two-door Outer Banks™ series with Sasquatch™ off-road Package also made its first appearance in the Baja Mexico desert.
The successful finish underscores Bronco brand’s performance legacy at Baja, which includes the first-ever overall production 4x4 class win in 1969 Baja 1000 – a feat no other manufacturer has accomplished since.
Overall, the first-generation Broncos claimed five Baja 1000 class wins (1967, ’69, ’69, ’71 and ’72) and two overall Baja 500 victories in 1970 and 1973. Later model year Broncos (1978-95) continued the legendary winning streak with nine Baja 500 Class 3 wins from 2004 to 2015 and 15 Baja 1000 Class 3 wins between 2002 to 2019.
Ford is the Official Truck and SUV of SCORE-International Off-Road Racing and lead sponsor of the SCORE World Desert Challenge Series, which includes the 2019-22 SCORE Baja 1000 races. Ford is also official vehicle of the Ultra4 King of the Hammers competition. Together, they underscore Ford’s commitment to off-road motorsports and serve as a platform to develop the Bronco brand and connect with off-road enthusiasts.
To learn more about Bronco and Bronco Sport, please visit Ford.com/Bronco.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford is pursuing mobility solutions through Ford Next, and provides financial services through Ford Motor Credit Company. Ford employs about 174,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.