A baptism of dust and rock. 36 hours of unrelenting torture and the world’s most brutal test of a truck - and the people inside. This is “Born to Baja,” the latest FordVR story featuring the all-new 2017 Ford F-150 Raptor.

Texas-based designer Kim Lewis, no stranger to the spotlight, has come to appreciate the value of iconic design.

As part of its yearlong celebration of F-Series, America’s best-selling truck lineup for 40 straight years, Ford is also marking one of the longest customer relationships in the auto industry. HENKELS & McCOY Group, a utility and communications infrastructure contractor, has been a loyal Ford truck customer for more than 94 years.

Overall Ford Motor Company U.S. sales totaled 208,440 vehicles in February, a 4 percent decline versus a year ago.

Ford Motor Company (NYSE: F) today announces it is investing $1 billion during the next five years in Argo AI, an artificial intelligence company, to develop a virtual driver system for the automaker’s autonomous vehicle coming in 2021 – and for potential license to other companies.

Ford has started shipping its all-new 2017 F-150 Raptor – the ultimate high-performance off-road pickup truck – to eager customers in China, marking the first time any U.S.-built F-Series truck has been officially exported to China.

Elena Ford and Ford's customer experience team is spearheading Ford's expanded efforts to connect with consumers.

Ford and Lincoln dealers in the U.S. gave more than $100 million and 800,000 hours to local causes and nonprofits in 2016 – according to Ford Motor Company’s annual survey on Dealer Giving.

Ford is debuting an augmented reality presentation at the 2017 North American International Auto Show that immerses consumers with its newest vehicles and technologies in ways they’ve likely never experienced before.

Ford’s expansion to an auto and mobility company gains momentum today, as the company unveils the new F-150 pickup, announces the return of the Ranger pickup in North America and Bronco globally, and presents its vision for the “City of Tomorrow.”