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FordVR Presents "Born to Baja," The First Virtual Reality/360 Experience Featuring the All-New F-150 Raptor
DEARBORN, Mich., March 22, 2017 – A baptism of dust and rock. 36 hours of unrelenting torture and the world’s most brutal test of a truck - and the people inside. This is “Born to Baja,” the latest FordVR story featuring the all-new 2017 Ford F-150 Raptor.
“We are excited to debut this virtual reality story, a first for the all-new Raptor,” said Henry Ford III, Global Marketing Manager of Ford Performance. “’Born to Baja’ showcases the Built Ford Tough attitude that is at the heart of this performance monster. This grueling race proves once again that we have the most-capable, production off-road truck in the industry.”
Stopping only for minor adjustments, the fully street legal stock Raptor completed the 49th SCORE Baja 1000 back in November 2016 – the same truck that’s now available in Ford dealerships.
Narrated by Ford brand ambassador Denis Leary, the “Born to Baja” story takes users from assembly line to finish line and into the heart of the Baja peninsula where the all-new Raptor’s durability was put to the ultimate test.
“The race’s exotic setting and exciting visual elements made it a perfect fit for our FordVR app,” said Darci Gurney, Digital Marketing Manager at Ford Motor Company. “Our virtual reality platform allows us to tell dramatic and impactful stories, showing the surprising side of the Ford brand. ‘Born to Baja’ does just that.”
You can download FordVR today for iOS and Android devices in the United States.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 174,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.
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