Mar 22, 2017 | DEARBORN, Mich.
FordVR Presents "Born to Baja," The First Virtual Reality/360 Experience Featuring the All-New F-150 Raptor
DEARBORN, Mich., March 22, 2017 – A baptism of dust and rock. 36 hours of unrelenting torture and the world’s most brutal test of a truck - and the people inside. This is “Born to Baja,” the latest FordVR story featuring the all-new 2017 Ford F-150 Raptor.
“We are excited to debut this virtual reality story, a first for the all-new Raptor,” said Henry Ford III, Global Marketing Manager of Ford Performance. “’Born to Baja’ showcases the Built Ford Tough attitude that is at the heart of this performance monster. This grueling race proves once again that we have the most-capable, production off-road truck in the industry.”
Stopping only for minor adjustments, the fully street legal stock Raptor completed the 49th SCORE Baja 1000 back in November 2016 – the same truck that’s now available in Ford dealerships.
Narrated by Ford brand ambassador Denis Leary, the “Born to Baja” story takes users from assembly line to finish line and into the heart of the Baja peninsula where the all-new Raptor’s durability was put to the ultimate test.
“The race’s exotic setting and exciting visual elements made it a perfect fit for our FordVR app,” said Darci Gurney, Digital Marketing Manager at Ford Motor Company. “Our virtual reality platform allows us to tell dramatic and impactful stories, showing the surprising side of the Ford brand. ‘Born to Baja’ does just that.”