Jan 22, 2015
James D. Farley, Jr.
Executive Vice President and President, Europe, Middle East and Africa, Ford Motor Company
James “Jim” D. Farley, Jr. is executive vice president and president, Europe Middle East and Africa, Ford Motor Company, effective Jan. 1, 2015.
In his new role, he is leading and accelerating Ford’s business transformation in Europe, executing the One Ford plan to achieve profitable growth through an unprecedented focus on new products, a strong brand and increased cost efficiency. He continues to report to Ford President and CEO, Mark Fields.
Previously, Farley served as executive vice president of Global Marketing, Sales and Service. In this role he led the company’s drive to connect more closely with customers through integrated global marketing, advertising, digital communications, brand development and research. He also was instrumental in leading the ongoing transformation of Lincoln, setting it on a path for growth as a world-class luxury brand and customer experience. He was appointed to lead global marketing, sales and service in August 2010, and it marked the first time Ford had a single global leader for marketing, sales and service. He also held operating responsibility as the senior global leader for Lincoln from December 2012 to August 2014.
Prior to that, Farley was group vice president, global marketing and Canada, Mexico and South America. He had added responsibility for Ford’s operations in Canada, Mexico and South America in September 2009.
Farley joined Ford in November 2007. Since joining the company, he led Ford’s drive to connect even more closely with customers through integrated global marketing, advertising, digital communications, brand development, advanced product strategy and research. In addition to his global marketing role, he led the company’s global sales and service operations.
Farley’s achievements at Ford include improving overall operational fitness of the company’s marketing and sales operations, his work to globally align the brand and integration of the global marketing and sales team. In addition, he was instrumental in positioning Ford’s operations in Canada, Mexico and South America for continued future growth, and leading the reinvention of the Lincoln brand, which included the launch of the all-new Lincoln MKC and Lincoln’s introduction in China.
Before joining Ford, Farley was group vice president and general manager of Lexus, responsible for all sales, marketing and customer satisfaction activities for Toyota’s luxury brand. Before leading Lexus, Farley served as group vice president of Toyota Division marketing and was responsible for all Toyota Division market planning, advertising, merchandising, sales promotion, incentives and Internet activities.
Farley joined Toyota in 1990 in the strategic planning department and served in several product and marketing positions in the United States and Europe. One of Farley’s most noted accomplishments is his responsibility for the successful launch and rollout of Toyota’s new Scion brand.
Farley, born in 1962, attended Georgetown University in Washington, D.C., where he earned a bachelor’s degree in economics and computer science, and the University of California, Los Angeles (UCLA), where he completed his MBA with a focus in finance. Farley and his wife, Lia, have three children.