Joy Falotico is president of Lincoln. She is responsible for leading the evolution and growth of Lincoln as a world-class luxury brand, overseeing Lincoln operations globally, including product development, marketing, and sales and service. She reports to Jim Farley, Ford president and CEO.

Falotico brings a diverse range of global experience to Lincoln, including a consumer-focused perspective with deep understanding of the luxury space.

Falotico has been a group vice president of Ford Motor Company since 2016. She was previously chairman and chief executive officer, Ford Motor Credit Company, with worldwide responsibility for this leading global financial services business that supports Ford dealers and customers, along with the sale of Ford and Lincoln vehicles. She also served as Ford’s chief marketing officer from March 2018 through January 2021.

Prior to that role, she was chief operating officer, leading Ford Credit’s global operations in the Americas, Asia Pacific, Europe, and Middle East and Africa, as well as marketing, sales and brand, business center operations and insurance operations. As COO, she also served as the Chair of FCE Bank, plc.

Previously, Falotico was executive vice president, Ford Credit marketing, sales, Americas and strategic planning. She was responsible for marketing and sales globally and, since January 2013, business operations in North America and South America, with global strategic planning responsibilities added in January 2015.

With Ford Credit since 1989, Falotico served in several senior positions, including executive vice president, North America. She was vice president of U.S. sales operations and vice president of global marketing. Before that, Falotico had pan-European responsibility for customer and dealer service operations and risk management for Ford Credit Europe.

Falotico serves on the board, audit and operations committee of Alliant Energy.  She previously served on the board of directors and executive committee of American Financial Services Association, a US financing industry trade organization and as chair of its vehicle finance division board.

Falotico was selected as MediaPost’s 2019 Automotive Marketer of the Year. She also was recognized by Automotive News as one of the 100 leading women in the North American auto industry in 2010, 2015 and 2020. Born in 1967, she holds a bachelor’s degree in business administration from Truman State University and a master’s in business finance from DePaul University.