Ford Media Center

#NextGenRanger Hiding in Plain Sight

– Keep your eyes peeled – day or night – the next-generation Ford Ranger could be in a neighborhood near you.

As part of Ford’s ongoing global testing programme, the new pickup is taking to the road to ensure it is just right for customers, and it’s dressed up for the occasion.

The designer of the Ranger’s unique Bronco R-inspired block-style camouflage[1], Lee Imrie, and his team used the science of optics to mask some of the pickup’s key visual secrets until it is unmasked later this year. And road users will be able to see this truck in action even at night thanks to its unique reflective patterns.

Find out more on how the Design team created this trick of the eye by clicking [HERE].

While Ford is not trying to hide the fact that this is the #NextGenRanger thanks to the hashtag and QR code built into the pattern, it doesn’t want to fully reveal the final design just yet.

Stay on the lookout for more updates!




“Inspiration for the camo originally came from the Baja livery Ford has been using. I’m a huge fan of motorsport and it’s hard not to be obsessed with machinery like that.”

“Because the Ranger is strong and rugged looking, I felt the scattered block design would be a natural fit to help break up the exterior surfaces.”

“When you stand back, the camo has a clear connection to a digitized military-style livery with a connection to nature that echoes the lifestyle orientation of the Ranger.”

– Lee Imrie, Exterior Designer Ranger



The camouflage stickers are not available for purchase.



Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers.  Ford designs, manufactures, markets and services a full line of connected, increasingly electrified passenger and commercial vehicles:  Ford trucks, utility vehicles, vans and cars, and Lincoln luxury vehicles.  The company is pursuing leadership positions in electrification, connected vehicle services and mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company.  Ford employs about 182,000 people worldwide.  More information about the company, its products and Ford Motor Credit Company is available at

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