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Ford Launches its Qualified Vehicle Modifier Programme (QVM) In North Africa and Names its First Two Accredited Conversion Specialists

  • Ford’s rigorous QVM programme is designed to give customers peace of mind, offering factory levels of quality assurance with every vehicle produced by Ford accredited specialists
  • Approved specialists must offer warranties that cover their work and that are in line with Ford’s own standards
  • CECI and TRAMAUTO are the first vehicle modifiers to achieve QVM status in the region

CASABLANCA, MOROCCO, November 7, 2018 – Ford has launched its Qualified Vehicle Modifier programme in North Africa and named its first two accredited vehicle converters in Morocco. This move promises to propel the US manufacturer’s commercial vehicles business to greater heights, by accelerating the delivery of modified vehicles that suit various businesses in the region.

The newly accredited QVM converters include Casablanca-based firm CECI who manufacture passenger buses and box body, tippers and curtain-side vans on the Transit van and chassis cabs; and TRAMAUTO, also based in Casablanca, which specialises in ambulance and internal security van conversions based on both the Transit Custom and Transit vans, as well as passenger buses.

The programme was launched in North America in 1988 to offer guidelines to vehicle converters over key requirements for engineering, manufacturing, quality and process control in converting the world’s best-selling F-150 truck and Transit van platforms for other uses. The QVM programme first centred on ambulance conversions but has over the years evolved to cover a wide range of conversions for commercial and retail applications.

To achieve QVM status, converters must satisfy Ford that they are able to deliver high quality products that meet the company’s engineering and manufacturing standards.  The converters must follow Ford’s strict engineering and quality control measures and offer a warranty for their conversion work that is in line with Ford’s terms.

Ford’s rigorous QVM programme involves an exhaustive engineering assessment to ensure that all the Ford QVM converters meet certain standards in manufacturing and quality control, with each area being regularly assessed by Ford engineers. Converters are also audited annually to ensure those standards are maintained.

“We ensure that each converter accredited under the QVM programme operates to the same exacting standards as we do, said Achraf El Boustany, managing director, Ford North Africa.

“Ford customers depend on their vehicles for business – and this program provides our customers access to a wider portfolio of purpose fit Ford Commercial Vehicles to meet their individual business needs,” he added.

To download the Word document of this press release in Arabic, click here

To download the Word document of this press release in English, click here

 

About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 200,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.

Ford’s history in the Middle East goes back nearly seven decades. The company’s local importer-dealers operate more than 150 facilities in the region and directly employ more than 7,000 people, the majority of whom are Arab Nationals. For more information on Ford Middle East, please visit www.me.ford.com.

Ford Middle East is also a responsible corporate citizen with currently three CSR initiatives running in the region including the Ford Motor Company Conservation & Environmental Grants, Ford Warriors in Pink® breast cancer awareness campaign and Ford Driving Skills for Life safe driving awareness programme for young drivers and teens.

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